May 14, 2013 07:49
11 yrs ago
4 viewers *
English term
mix shift
English to French
Marketing
Business/Commerce (general)
We are determined to be a strong and active player in every segment by offering consumers outstanding quality and value. Our brands XXX, XXX,XXX, and XXX, known and admired for generations, have in recent years been joined by brands such as XXX and XXX, value brands for the more price conscious consumer who still wants a quality product. In the short term, this **mix shift** toward lower priced products presents challenges with regard to sales and profitability growth. Over the long term, however, this full range offering provides benefits for XXX, as this portfolio supports both market growth and allows us to meet the needs of a changing marketplace.
Merci beaucoup !
Merci beaucoup !
Proposed translations
(French)
3 +3 | réorientation de la gamme | Véronique Stone |
4 +1 | changement du mix-produit | Cyril B. |
4 | cette évolution | Anne R |
Proposed translations
+3
20 mins
Selected
réorientation de la gamme
Une autre idée.
4 KudoZ points awarded for this answer.
Comment: "Merci"
7 mins
cette évolution
...
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Note added at 8 mins (2013-05-14 07:58:46 GMT)
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ou encore cette tendance (vers un repositionnement etc...)
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Note added at 8 mins (2013-05-14 07:58:46 GMT)
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ou encore cette tendance (vers un repositionnement etc...)
+1
7 mins
changement du mix-produit
ou 'du marketing mix'
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Note added at 9 mins (2013-05-14 07:58:57 GMT)
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"Le marketing mix, ou «mix-produit», est couramment défini comme la recherche de la meilleure combinaison entre les «4 p» (en anglais) :"
http://erwan.neau.free.fr/Toolbox/4P_du_marketing_mix.htm
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Note added at 9 mins (2013-05-14 07:58:57 GMT)
--------------------------------------------------
"Le marketing mix, ou «mix-produit», est couramment défini comme la recherche de la meilleure combinaison entre les «4 p» (en anglais) :"
http://erwan.neau.free.fr/Toolbox/4P_du_marketing_mix.htm
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