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Note added at 19 mins (2012-07-11 08:44:32 GMT)
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Use of Stimulus Materials
in Developing Assessment Tasks

Stimulus materials are fine arts resources used in assessment activities to help establish context, purpose, and focus. Stimulus materials are usually provided at the time of test administration; however, some may require advanced listening, viewing, or other exposure. Materials should be developmentally appropriate and essential to the contextual framework of the task. They may be presented either aurally or visually with consideration given to materials that represent cultural diversity.
Stimulus materials may include:
Still and moving images
Artifacts
Literature
Musical scores and notation
Audio- or videotape recordings
Live performances

http://www.mfaa.msde.state.md.us/source/MDFAdeveloping_2a_2....

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Note added at 22 mins (2012-07-11 08:47:26 GMT)
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Market Testing of New Health Warnings and Information Messages for Tobacco Product Packaging: Premium Cigars, Cigarillos / Little cigars and Roll your own

Use of stimulus materials

Stimulus for this project consisted of:
A3 image boards of 8 different graphic health warnings consisting of the warning message and front of pack images for cigar graphic health warnings;
an A4 booklet comprising the warning message, image, explanatory message (copy) for each of the cigar graphic health warnings;
four mock ups of small tobacco product packaging including one with message and graphic on the same face and one with the warning message and graphic split across the front and back face;
three different mock ups of different layout and formats for graphic health warnings on roll your own tobacco tins; and
one design for the bidi packaging that included warning message, image and explanatory message.

http://www.health.gov.au/internet/yourhealth/publishing.nsf/...