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Teil 2 ist in Teil 6 verlustsicher verpreßt
Umschneidungsfigur
Sep 25, 2012 08:15
12 yrs ago
German term

Berge sind in

German to English Marketing Advertising / Public Relations Klettern/Bergsport
"Berge sind in"
als titel bei einer Begrüßung

im Sinne von in Mode, angesagt, etc
Proposed translations (English)
4 +7 Mountains are "in"
3 +4 mountains are at the peak/summit of their popularity
3 +4 The hills are alive!
5 +1 Mountains - the height of fashion!
3 +2 Mountains are a must!
4 +1 mountains are hip/ en vogue
4 Mountains are in vogue.
3 Alpine style - fashion ascent of the year
3 Scaling the heights
3 Scaling mountains is just your style!
3 A mountain high to everyone
3 Head for the hills (!)
Change log

Sep 25, 2012 08:27: Steffen Walter changed "Field" from "Other" to "Marketing"

Sep 25, 2012 08:34: writeaway changed "Field (specific)" from "Sports / Fitness / Recreation" to "Advertising / Public Relations"

Votes to reclassify question as PRO/non-PRO:

Non-PRO (2): philgoddard, Thomas Pfann

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Discussion

Ramey Rieger (X) Sep 25, 2012:
@Nicole you spring chicken! I'm older, but not much. All the best for your very first half-century (in this life)!!
Nicole Schnell Sep 25, 2012:
@Ramey I am 50... :-)
Ramey Rieger (X) Sep 25, 2012:
@Alison MacG OUCH!
Alison MacG Sep 25, 2012:
Target audience Could you please give us more details about the target audience and intended purpose? If the idea is to present/sell mountains and climbing as cool or the in thing to do, there are lots of terrible puns used frequently in this field involving the word "rock", e.g.
[Try] Climbing - it rocks!
Ramey Rieger (X) Sep 25, 2012:
Hey there Nicole I think the reference to fashion was simply to modify the sense of "in". It's not about fashion per se, but about mountain sports. At least I think so. And yes, "in" as in groovy, neato, spiffy, smokin', wowsy, etc. We must be the same generation.
Nicole Schnell Sep 25, 2012:
Being "in" Now you make me feel old because I am familiar with this term for 45 years. You might as well call the mountains "groovy". :-) "Mountains are IT" might be closer, but I still don't get the connection to fashion.
Nicole Schnell Sep 25, 2012:
Who will be the readership? Honestly, if Americans read "mountains", not every-one will think about fancy and fashion- and celebrity- infested Aspen, Colorado ski resorts but rather about the slightly less fashion-infested Rocky Mountains or the Appalachians.
freekfluweel Sep 25, 2012:
Mount the mount! Top the hill!
Heavenly hills!
Climbing is cool!
Peak the peak!

Mountains are cool!
Wendy Streitparth Sep 25, 2012:
Just can't decide where to put my "agree" with the wealth of excellent suggestions. However, bearing in mind that this is a Begrüssung, I think Claire or Usch's options sound best.

Proposed translations

+7
4 mins
Selected

Mountains are "in"

Using inverted commas might be one solution
Peer comment(s):
agree pj-ffm : Perfectly legitimate in English too and no reason not to keep it simple.
1 hr
agree Katia DG
3 hrs
agree philgoddard : Extremely straightforward - but I don't agree with Andrew. There's no fixed convention on single and double quotes in the UK or the US. http://en.wikipedia.org/wiki/Quotation_mark
4 hrs
agree Lancashireman : Mountains are 'in'
5 hrs
agree Horst Huber (X) : And so are mountain inns!
6 hrs
agree Martina Une
11 hrs
agree Nicola Wood
2 days 27 mins
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
+4
3 mins

mountains are at the peak/summit of their popularity

A playful suggestion before the avalanche starts...
Peer comment(s):
agree writeaway : why not.hundred of possibilities.this isn't translation, it's copywriting. tricky enough to do in one's own language, let alone into a foreign one/fun yes,but have always objected to allowing people to present such clever ideas as their own to client
20 mins
Thanks, writeaway. Tricky, but (sometimes) fun!
agree philgoddard : This is good - it actually improves on the original. And I agree with writeaway.//That's my fantasy - sit around all day getting paid to answer KudoZ questions.
4 hrs
Thanks. Perhaps I should charge commission!
agree franglish : with your peak (though nothing to do with being 'in': Mountains - take a/your peak!
4 hrs
Yes, summit to think about!
agree gangels (X) : a bit long as greeting, though
9 hrs
Thanks!
Something went wrong...
5 mins

Alpine style - fashion ascent of the year

Suggestion.
Something went wrong...
+2
8 mins

Mountains are a must!

Alliteration?
Peer comment(s):
agree Phoebe Indetzki : My preference - succinct and context-neutral
30 mins
Thanks a lot, phoeberuth!
agree Harald Moelzer (medical-translator) : sounds great!
3 hrs
Danke, Harald! :-)
Something went wrong...
26 mins

Scaling the heights

this is advertising - no need to stick too close
Something went wrong...
+1
4 mins

Mountains - the height of fashion!

A few ideas to set the ball rolling...

Mountains are tops!
Mountains are big!
Mountains - the height of fashion!

--------------------------------------------------
Note added at 5 mins (2012-09-25 08:21:02 GMT)
--------------------------------------------------

Sorry, that was meant to be confidence level 3 ;-)

--------------------------------------------------
Note added at 1 hr (2012-09-25 09:45:19 GMT)
--------------------------------------------------

Or, perhaps, "mountains top it all!".
Peer comment(s):
agree Regina Freitag : I love that!!
4 hrs
Thank you, Regina.
Something went wrong...
+1
2 hrs

mountains are hip/ en vogue

hip, en vogue, oder :)) trendy
Peer comment(s):
agree Katia DG
1 hr
Danke Katia.
Something went wrong...
+4
2 hrs

The hills are alive!

just couldn't resist that one
Peer comment(s):
agree Sarah Bessioud : I can't resist agreeing either!
2 hrs
It does rather "ring" doesn't it? Hope you're well, Jeux de Mots!
agree freekfluweel : thought of this one too, but you've got yourself von Trapped as it only does when there is music playing ;-)
2 hrs
so sing along..........
neutral Colin Rowe : "...Edelweiss, Edelweiss..." Help! No! What have you done?! (...to be taken with a pinch of Salzburg...) // LOL! That is the quote I was going to write, but I thought it might get taken the wrong way! :)
2 hrs
So long, farewell, aufwiedersehen, good-bye.........(I couldn't help it. Mercy! Mercy!)// We're in this together, so you're allowed to rock the boat. I'm an excellent swimmer!
agree Wolf Draeger : lol :-)
1 day 2 hrs
Thanks Wolf! Are you in tune?
agree monbuckland
6 days
Something went wrong...
2 hrs

Mountains are in vogue.

That is the more likely phrase you would hear in Britain.
Peer comment(s):
neutral Lancashireman : I voguely recall having heard this en France. It may have been in Brittany.
4 hrs
neutral Nicole Schnell : "en vogue", please. Sorry that you have to hear "in" vogue in Britain.
5 hrs
Something went wrong...
2 hrs

Scaling mountains is just your style!

That phrase might work well since the emphasis on "your style" creates a sense of exclusiveness that people crave. On the other hand, it would most certainly be an "improvement" of the orginal and it's a judgement call how far a translator can go with that..

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Note added at 2 Stunden (2012-09-25 10:41:20 GMT)
--------------------------------------------------

"improvement over the original" that should have said
Reference:

http://news.google.com/newspapers?nid=1665&dat=19850730&id=Ny8aAAAAIBAJ&sjid=mCQEAAAAIBAJ&pg=2588,4954210

Something went wrong...
9 hrs

A mountain high to everyone

als Begrüßung
Something went wrong...
1 day 5 hrs

Head for the hills (!)

I think the GER is most unimaginative, so lots of room for improvement - the merits of my own effort aside ;-)
Example sentence:

Head for the hills... this winter with plenty entertainment on offer...

Head for the hills...for an action-packed getaway on the slopes of...

Something went wrong...
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