Glossary entry (derived from question below)
Apr 22, 2011 21:05
13 yrs ago
English term
Spain
Golf, Literature and Religion Specialist
Native in: Spanish 
Works in: English to Spanish, French to Spanish, Spanish
the medium
English to Spanish
Other
Sports / Fitness / Recreation
Sponsorship
Se trata de una empresa (XXX) que patrocina eventos deportivos. Contexto:
"For almost ... years, XXX has been in the vanguard of sponsorship, an early adopter to the importance of ***the medium*** in the marketing mix; first through tennis and equestrian sport and now through sailing, XXX is riding the crest of a wave."
Estoy despistada con esta palabra... gracias por echarme una mano.
"For almost ... years, XXX has been in the vanguard of sponsorship, an early adopter to the importance of ***the medium*** in the marketing mix; first through tennis and equestrian sport and now through sailing, XXX is riding the crest of a wave."
Estoy despistada con esta palabra... gracias por echarme una mano.
Proposed translations
(Spanish)
| 4 +4 | el medio |
Toni Romero
|
| 4 | intervenir/este medio |
Cecilia Gowar
|
Change log
Apr 22, 2011 21:06: Beatriz Ramírez de Haro changed "Language pair" from "Spanish to English" to "English to Spanish"
Apr 22, 2011 21:10: Beatriz Ramírez de Haro changed "Language pair" from "English to Spanish" to "Spanish to English"
Apr 22, 2011 21:37: Fernando Larrazabal changed "Language pair" from "Spanish to English" to "English to Spanish"
Apr 25, 2011 22:09: Toni Romero Created KOG entry
Proposed translations
+4
9 mins
Toni Romero
Spain
Spain
Native in Spanish
Spain
Professionalism and attention to detail
Native in: Spanish 
, Catalan
Works in: English to Spanish
Related KudoZ points
:
16
Selected
el medio
publicitario. Sin más, diría yo. :-)
Suerte!
Suerte!
4 KudoZ points awarded for this answer.
Comment: "Muchas gracias, Toni"
10 hrs
Cecilia Gowar
United Kingdom
United Kingdom
Native in Spanish
Specializes in field
United Kingdom
I read the Alethiometer
Native in: Spanish
Works in: English to Spanish, Spanish to English, French to Spanish, and 1 more.
Related KudoZ points
:
62
intervenir/este medio
"La importancia de este medio/de intervenir en la mezcla de mercadotecnia"
No creo que alude a los medios publicitarios en general, sino a la influencia del patrocinio sobre la mezcla de mercadotecnia (las cuatro P´s):
http://www.marketingteacher.com/lesson-store/lesson-marketin...
the marketing mix elements are price, place, product, and promotion
The concept is simple. Think about another common mix - a cake mix. All cakes contain eggs, milk, flour, and sugar. However, you can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake add more sugar!
No creo que alude a los medios publicitarios en general, sino a la influencia del patrocinio sobre la mezcla de mercadotecnia (las cuatro P´s):
http://www.marketingteacher.com/lesson-store/lesson-marketin...
the marketing mix elements are price, place, product, and promotion
The concept is simple. Think about another common mix - a cake mix. All cakes contain eggs, milk, flour, and sugar. However, you can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake add more sugar!
Note from asker:
| Saludos y gracias, Cecilia |
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