English to Russian Marketing Marketing

In the US, Monster sponsors the entire Kawasaki race team, SCORE Baja 1000, X games - a multi action sport event, Dakar Rally, NHRA drag racing and Moto GP, to name a few.

As Sacks went on to explain: "Monster is a grass roots brand that can't be built from a headquarters. It had a massive sampling of 1.5 million cans delivered peer to peer in 2006. This youth cult integration is key to Monster's success.

CAT teams are collegiate ambassador teams who give away samples at large colleges and universities with 10,000 plus students. The CATs ensure Monster is at all the right parties and study halls are stocked with Monster during finals week. Credible marketing partners such as Billabong, Makita, Kawasaki lend credibility to the brand.