Glossary entry (derived from question below)
English term
the medium
"For almost ... years, XXX has been in the vanguard of sponsorship, an early adopter to the importance of ***the medium*** in the marketing mix; first through tennis and equestrian sport and now through sailing, XXX is riding the crest of a wave."
Estoy despistada con esta palabra... gracias por echarme una mano.
4 +4 | el medio |
Toni Romero
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4 | intervenir/este medio |
Cecilia Gowar
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Apr 22, 2011 21:06: Beatriz Ramírez de Haro changed "Language pair" from "Spanish to English" to "English to Spanish"
Apr 22, 2011 21:10: Beatriz Ramírez de Haro changed "Language pair" from "English to Spanish" to "Spanish to English"
Apr 22, 2011 21:37: Fernando Larrazabal changed "Language pair" from "Spanish to English" to "English to Spanish"
Apr 25, 2011 22:09: Toni Romero Created KOG entry
Proposed translations
el medio
Suerte!
intervenir/este medio
No creo que alude a los medios publicitarios en general, sino a la influencia del patrocinio sobre la mezcla de mercadotecnia (las cuatro P´s):
http://www.marketingteacher.com/lesson-store/lesson-marketin...
the marketing mix elements are price, place, product, and promotion
The concept is simple. Think about another common mix - a cake mix. All cakes contain eggs, milk, flour, and sugar. However, you can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake add more sugar!
Saludos y gracias, Cecilia |
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