Glossary entry (derived from question below)
English term or phrase:
It had a massive sampling of ... delivered peer to peer
Russian translation:
для раздачи образцов была выпущена огромная партия ... которую распространили из рук в руки
Added to glossary by
koundelev
Jun 5, 2008 00:24
16 yrs ago
English term
It had a massive sampling of ... delivered peer to peer
English to Russian
Marketing
Marketing
In the US, Monster sponsors the entire Kawasaki race team, SCORE Baja 1000, X games - a multi action sport event, Dakar Rally, NHRA drag racing and Moto GP, to name a few.
As Sacks went on to explain: "Monster is a grass roots brand that can't be built from a headquarters. It had a massive sampling of 1.5 million cans delivered peer to peer in 2006. This youth cult integration is key to Monster's success.
CAT teams are collegiate ambassador teams who give away samples at large colleges and universities with 10,000 plus students. The CATs ensure Monster is at all the right parties and study halls are stocked with Monster during finals week. Credible marketing partners such as Billabong, Makita, Kawasaki lend credibility to the brand.
As Sacks went on to explain: "Monster is a grass roots brand that can't be built from a headquarters. It had a massive sampling of 1.5 million cans delivered peer to peer in 2006. This youth cult integration is key to Monster's success.
CAT teams are collegiate ambassador teams who give away samples at large colleges and universities with 10,000 plus students. The CATs ensure Monster is at all the right parties and study halls are stocked with Monster during finals week. Credible marketing partners such as Billabong, Makita, Kawasaki lend credibility to the brand.
Change log
Jun 6, 2008 05:37: koundelev Created KOG entry
Proposed translations
+1
5 hrs
Selected
для раздачи образцов была выпущена огромная партия ... которую распространили из рук в руки
sampling (testing) – раздача образцов в местах продаж (эффективен в случае вывода на рынок нового товара, привлечения внимания к изменению качества или имиджа марки) http://www.ukrbiznes.com/vizit.php?i=33366
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Note added at 5 hrs (2008-06-05 05:42:06 GMT)
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К примеру, вы решили раздавать бесплатные рекламные образцы товара (сэмплинг). ... Однако изготовить 50 тысяч рекламных образцов - это дорогое удовольствие. ...
www.omskmedia.ru/oshibki.html
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Note added at 5 hrs (2008-06-05 05:42:52 GMT)
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для бесплатной разадачи рекламных образцов...
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Note added at 5 hrs (2008-06-05 05:42:06 GMT)
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К примеру, вы решили раздавать бесплатные рекламные образцы товара (сэмплинг). ... Однако изготовить 50 тысяч рекламных образцов - это дорогое удовольствие. ...
www.omskmedia.ru/oshibki.html
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Note added at 5 hrs (2008-06-05 05:42:52 GMT)
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для бесплатной разадачи рекламных образцов...
4 KudoZ points awarded for this answer.
Comment: "спасибо всем"
4 hrs
...выпустил огромнейшую пробную партию..., которая стихийно распространялась самой же молодежью
Something like that.
Something went wrong...