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Romanian
- Marketing
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    - Term
      - co-branding
    - Additional fields of expertise
      - Marketing - by Enrique Cavalitto
      - Advertising / Public Relations - by Enrique Cavalitto
    - Definition(s)
      - Cobrandingul constituie o alianta intre branduri prin care ambele parti au de castigat. Este o alianta cu caracter temporar, de multe ori se concretizeaza doar cu o simpla promotie. Produsele rezultate dintr-un astfel de parteneriat au dubla paternitate. Cele mai reusite exemple sunt: “Smart”, “Twingo Kenzo”, “SonyEricsson”, “Flanco-Credisson”, “Nestea”. BizWords - by George C.
    - Example sentence(s)
      - Definiţia „co-branding-ului” poate varia de la o reţea de carduri la alta. În general, se referă la existenţa pe faţa cardului a unui logo al reţelei de carduri, precum şi al unui al doilea logo (al unei reţele sau al unei instituţii non-bancare). - Comisia Europeană by George C.
      - MasterCard Europe a anuntat castigatorii premiilor europene pentru carduri co-branded, editia 2008. Ceremonia de decernare a premiilor a avut loc in timpul celei de-a noua conferinte MasterCard pentru programe de afinitate si co-branding, care s-a desfasurat in Malta. - Brandinfo by George C.
      - O alianta intre branduri, prin care se urmaresc solutii de tip castig/castig, ar putea fi preferabila in locul concurentei clasice. In termeni de marketing, aceasta operatiune se numeste cobranding (uneori se mai folosesc si termenii „brand alliance“ sau „brand bundling“). Se poate, de asemenea, vorbi de co-branding promotional, care inseamna aliante pe termen scurt si acopera in special comunicarea, sau de aliante strategice, pe termen lung, ce presupun investitii mari si impartirea costurilor si a riscurilor inovatiei. - IQads by George C.
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German
- Marketing
  - Search
    - Term
      - Co-Branding
    - Additional fields of expertise
      - Marketing - by Enrique Cavalitto
      - Advertising / Public Relations - by Enrique Cavalitto
    - Definition(s)
      - Co-Branding (auch Cobranding oder CoBranding) ist die Zusammenarbeit von etablierten Marken zur besseren Vermarktung ihrer Produkte. Dabei geht es um einen gegenseitigen Image-Transfer von Qualitätsversprechen. http://de.wikipedia.org/wiki/Co-Branding - by Harald Moelzer (medical-translator)
    - Example sentence(s)
      - „Co-Branding im engeren Sinne ist die systematische Markierung einer Leistung durch mindestens zwei Marken, wobei diese sowohl für Dritte wahrnehmbar als auch weiterhin eigenständig auftreten müssen.“ - Baumgarth, Carsten (2000). Fit- und Anor by Harald Moelzer (medical-translator)
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Italian
- Marketing
  - Search
    - Term
      - co-branding
    - Additional fields of expertise
      - Marketing - by Enrique Cavalitto
      - Advertising / Public Relations - by Enrique Cavalitto
    - Definition(s)
      - Il co-branding è la formula imprenditoriale secondo la quale due o più marche complementari si uniscono avviando in uno stesso locale attività di vendita e/o di prestazione di servizi. Tesionline Srl - by Deborah Gregory
    - Example sentence(s)
      - Inoltre, utilizzando la soluzione di co-branding gli editori possono gestire la pubblicità all'interno del player per monetizzare ulteriormente i propri contenuti. - Master New Media by Deborah Gregory
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Indonesian
- Marketing
  - Search
    - Term
      - merek bersama
    - Additional fields of expertise
      - Marketing - by Enrique Cavalitto
      - Advertising / Public Relations - by Enrique Cavalitto
    - Definition(s)
      - strategi penggunaan merek dagang, yaitu pemasar yang memiliki merek dagang sendiri mencari mitra yang memiliki merek dagang yang telah mapan dengan harapan bahwa sinergi kedua merek dagang tersebut lebih kuat daripada hanya dengan satu merek dagang. Kudzu Business Success Center - by Wiyanto Suroso
    - Example sentence(s)
      - Cara lainnya adalah merek bersama (co-branding), yaitu dengan menggabungkan meek yang sudah mapan dari dua perusahaan yang berbeda. Misalnya, Hero dan Sempati Air, Bank Bali, Gramedia, bersatu untuk menciptakan KualiVa, yaitu keanggotaan berbelanja di perusahaan-perusahaan anggotanya. - Aura Merek by Wiyanto Suroso
      - Sejumlah produk kerap melakukan kampanye merek bersama, contohnya: Garuda-Citibank, Telkomsel-Citibank, Carrefour-BCA, dan masih banyak lagi. Namun, langkah co-branding yang selama ini dilakukan adalah lebih bersifat product bundling, yang difokuskan untuk akuisisi pasar atau tepatnya pelanggan baru. - vlisa.com by Wiyanto Suroso
      - Menurut Philip Kotler, perluasan merek merupakan salah satu dari strategi merek selain perluasan lini (line extension), multi merek (multi brand), merek baru (new brand), dan merek bersama (co-branding). - Eksekutif by Wiyanto Suroso
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Czech
- Marketing
  - Search
    - Term
      - co-branding
    - Additional fields of expertise
      - Marketing - by Enrique Cavalitto
      - Advertising / Public Relations - by Enrique Cavalitto
    - Definition(s)
      - Značení výrobků známými značkami více výrobků je tzv. co-branding. google books - by Blanka Salkova
    - Example sentence(s)
      - Co-branding mohou pouzívat nejen vyrobci hotových výrobků, ale i firmy, které vyrábějí komponenty. - google books by Blanka Salkova
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