Every business, whatever its nature, including your translation business, is pursuing a number of objectives to guide its activities and mandate its actions. One of the main business objectives is to be profitable. While there are other important factors  -growth, adding value to the company, etc.- without profitability it will not be possible to sustain your translation business in the medium to long term.

It is important to increase the perceived value of your services instead of cutting your prices to get more sales. If you strive to deliver value from the first moment, price will not be the sole deciding factor considered by your potential client when buying your services. In the end, most clients make the decision to buy based on the benefits being offered.

The following are seven recommendations offered by Benson P. Shapiro to “make” your own price.

1- Create value for your clients.

2- Be selective as to whom you want to sell your services.

3- Dare to be different.

4- Keep it simple.

5- Charge according to the perceived value of your services.

6- Keep your word.

7- Be courageous.

See: AIPTI