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English to French: Stratégie Marketing General field: Other
Source text - English The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs.
Information Gathering: research potential customers, their needs, and spending habits in order to understand what sort of product, service, or idea they wish to buy.
Evaluation of Organization Capabilities: decide what your organization can produce relatively well, and what your organization is not capable of producing based on the organization's specific strengths and weaknesses.
Identify Market Opportunities: research the current market for a product idea, and look for an opportunity; such as no competition or strong demand.
Formulate an Action Plan: List the specific steps the organization needs to take in order to implement the marketing plan, and assign the responsibilities to specific staff members.
Translation - French La stratégie marketing globale d'une organisation devrait se concentrer sur le développement des relations avec les clients afin de comprendre leurs besoins, développer des biens, services et des idées pour répondre à ces besoins.
Collecte d'Informations : Rechercher les clients potentiels, leurs besoins et leurs habitudes de consommation afin de comprendre quel type de produit, service ou idée ils souhaitent acheter.
Évaluation des Capacités de l'Organisation : Déterminer ce que votre organisation peut produire relativement bien, et ce qu'elle n'est pas capable de produire en fonction de ses forces et faiblesses spécifiques.
Identification des Opportunités de Marché : Rechercher sur le marché actuel une idée de produit et identifier une opportunité, telle qu'une absence de concurrence ou une forte demande.
Formuler un Plan d'Action : Lister les étapes spécifiques que l'organisation doit suivre pour mettre en œuvre le plan marketing et confier les responsabilités à des membres spécifiques du personnel.
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