Glossary entry (derived from question below)
Japanese term or phrase:
広告投入量
English translation:
advertising expenditure
Added to glossary by
Mikiko
Nov 2, 2006 07:21
17 yrs ago
Japanese term
広告投入量
Japanese to English
Marketing
Media / Multimedia
television ad research
広告投入量は、前回に比べ約15％少なかった（第16回 1地域平均1621.6GRP→第17回 1地域平均1370.0GRP）
I'm looking for the correct senmonyougo for this term. Any help would be greatly appreciated. This is from an evaluation of an tv ad campaign's success.
Thanks, as always.
Ben
I'm looking for the correct senmonyougo for this term. Any help would be greatly appreciated. This is from an evaluation of an tv ad campaign's success.
Thanks, as always.
Ben
Proposed translations
(English)
| 3 +1 | advertising expenditure |
Mikiko
|
| 5 | Expenses incurred on advertisement |
Manj
|
| 3 +1 | advertising penetration |
KathyT
|
Proposed translations
+1
4 hrs
Selected
advertising expenditure
I think 広告投入量 in this context means the amount of money spent for ad placement.
4 KudoZ points awarded for this answer.
Comment: "After reading through the entire document (and Kathy's helpful links), I went with this. Thanks very much for the help!
Best,
Ben"
+1
1 hr
advertising penetration
Dictionary of Marketing Terms
Term search matches (1 found):
** advertising penetration **
- The percentage of the target market that remembers a significant portion of the advertising message conveyed by an advertised campaign.
In other words, the advertising penetration volume (rate?) was 15% less than the previous survey (?) / period (?) results, falling from an average of 1621.6 GRP per region to 1370.0 GRP.
(GRP = Gross Rating Points)
That's the gist of it, anyway. HTH a little... :-)
Emerald FullText Article : The qualitative contents of television ...
Examines the penetration of television advertising in relation to the ... This study uses the DACS model to examine advertising penetration in relation to: ...
www.emeraldinsight.com/.../viewContentItem.do?contentType=A... - Similar pages
Magazine Research: Advertising Exposure Research
1959 - AUDITS & SURVEYS FOR LOOK - A STUDY OF ADVERTISING PENETRATION IN LOOK HOUSEHOLDS. A study of the proportion of people or households exposed at least ...
www.vmr.com/research/140.html - 5k - Cached - Similar pages
[PDF] 10 Years of Online Advertising – 5 Years of tecCHANNEL
File Format: PDF/Adobe Acrobat - View as HTML
increased advertising penetration. We. guarantee a quick implementation, since. the only thing needed besides the support-. ing means of advertising is your ...
media.tecchannel.de/fileserver/idgmd/files/35.pdf - Similar pages
about the sun-herald
It also means readers' retention of advertising is higher because they are ... with their favourite sections, delivering superior advertising penetration. ...
heraldadcentre.fairfax.com.au/adcentre/newspapers/sh/index.html - 16k - Cached - Similar pages
Term search matches (1 found):
** advertising penetration **
- The percentage of the target market that remembers a significant portion of the advertising message conveyed by an advertised campaign.
In other words, the advertising penetration volume (rate?) was 15% less than the previous survey (?) / period (?) results, falling from an average of 1621.6 GRP per region to 1370.0 GRP.
(GRP = Gross Rating Points)
That's the gist of it, anyway. HTH a little... :-)
Emerald FullText Article : The qualitative contents of television ...
Examines the penetration of television advertising in relation to the ... This study uses the DACS model to examine advertising penetration in relation to: ...
www.emeraldinsight.com/.../viewContentItem.do?contentType=A... - Similar pages
Magazine Research: Advertising Exposure Research
1959 - AUDITS & SURVEYS FOR LOOK - A STUDY OF ADVERTISING PENETRATION IN LOOK HOUSEHOLDS. A study of the proportion of people or households exposed at least ...
www.vmr.com/research/140.html - 5k - Cached - Similar pages
[PDF] 10 Years of Online Advertising – 5 Years of tecCHANNEL
File Format: PDF/Adobe Acrobat - View as HTML
increased advertising penetration. We. guarantee a quick implementation, since. the only thing needed besides the support-. ing means of advertising is your ...
media.tecchannel.de/fileserver/idgmd/files/35.pdf - Similar pages
about the sun-herald
It also means readers' retention of advertising is higher because they are ... with their favourite sections, delivering superior advertising penetration. ...
heraldadcentre.fairfax.com.au/adcentre/newspapers/sh/index.html - 16k - Cached - Similar pages
Note from asker:
| Kathy, Thank as always for your help. The links you provided were very informative. Best, Ben |
Peer comment(s):
| agree |
poly (X)
: looks good to me.
35 mins
|
|
Thank you :-)
|
10 hrs
Expenses incurred on advertisement
This is about the costs or expensed incurred on advertisement.
Note from asker:
| Thanks for your help! |
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