This question was closed without grading. Reason: Other
May 26, 2008 12:32
16 yrs ago
16 viewers *
French term
commercialisation vs. marketing
French to English
Tech/Engineering
Education / Pedagogy
I know there are two terms here, but I have to post them in a single question as the challenge is how to differentiate between these two FR terms in EN.
Under most circumstances, I would translate "commercialisation" as "marketing". However, I'm working on a property management contract where the two terms seem to have subtly different meanings, and I have a mental block about how to capture the nuance in EN.
An example from the text:
"Commercialisation de tout ou partie de l'Immeuble
Les obligations associées à la commercialisation de tout ou partie de l'Immeuble incluent notamment :
- Mettre en œuvre et coordonner l'élaboration d'un plan marketing et de commercialisation annuelle, avec la coopération des agents désignés par XXXX, qui comportera :
- les principes de commercialisation comprenant le loyer et les frais,
- la stratégie et le programme de marketing incluant le budget"
It seems to me that "commercialisation" here refers to "sales" - i.e. commercial activity resulting in finding tenants for the Property - except that I can't really uses "sales" in EN as the property is being leased and not sold. But I can't use "marketing" either, as that is used separately to refer to classic marketing activity (advertising, promotion etc.).
Toutes propositions seront les bienvenues !
Under most circumstances, I would translate "commercialisation" as "marketing". However, I'm working on a property management contract where the two terms seem to have subtly different meanings, and I have a mental block about how to capture the nuance in EN.
An example from the text:
"Commercialisation de tout ou partie de l'Immeuble
Les obligations associées à la commercialisation de tout ou partie de l'Immeuble incluent notamment :
- Mettre en œuvre et coordonner l'élaboration d'un plan marketing et de commercialisation annuelle, avec la coopération des agents désignés par XXXX, qui comportera :
- les principes de commercialisation comprenant le loyer et les frais,
- la stratégie et le programme de marketing incluant le budget"
It seems to me that "commercialisation" here refers to "sales" - i.e. commercial activity resulting in finding tenants for the Property - except that I can't really uses "sales" in EN as the property is being leased and not sold. But I can't use "marketing" either, as that is used separately to refer to classic marketing activity (advertising, promotion etc.).
Toutes propositions seront les bienvenues !
Proposed translations
(English)
4 | commercialization vs. marketing |
Nadia Ayoub
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4 | commercial/business operations vs. sale/business strategy |
Speakering (X)
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3 | transactions |
Emma Paulay
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3 | trade and marketing |
axies
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Proposed translations
8 mins
commercialization vs. marketing
Commercialization is the process of introducing a new product into the market.
29 mins
transactions
I agree that commercialisation refers to sales here. Could you perhaps rework your sentences around this?
16 hrs
commercial/business operations vs. sale/business strategy
what happened, did you select an answer? marketing you can also keep, commercialisation i would change. think commerce:) basically, it's operation vs. strategy.
17 hrs
trade and marketing
trade/trading seems to go with the area you are thinking of- sales. more over is not perfect for the translation. but neither is the original texte.
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Note added at 17 hrs (2008-05-27 05:43:35 GMT)
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sorry should have been: Trade vs. Marketing and not as above.
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Note added at 17 hrs (2008-05-27 05:43:35 GMT)
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sorry should have been: Trade vs. Marketing and not as above.
Discussion