Feb 4, 2003 13:13
21 yrs ago
English term
... leaves our competitor standing
English
Marketing
advertising copy
"with this and that premier features, the new XXX simply leaves our competitor standing"
I gather it must mean that we outperform our competitor, we are better than our competitor..
But is there any additional flavour or implication in this phrase?
I gather it must mean that we outperform our competitor, we are better than our competitor..
But is there any additional flavour or implication in this phrase?
Responses
+2
5 mins
Mary Worby
United Kingdom
United Kingdom
Native in English
&
English
United Kingdom
Friendly, reliable and accurate!
Native in: English
Works in: German to English, French to English
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164
Selected
Seriously outperform
Imagine a Ferrari and a Mini at the lights, as they turn green, the Ferrari shoots off into the distance and the Mini is, literally, left standing.
It implies that they seriously outperform the competition, they are not even in the same ball-park. They cannot really be deemed to be competition.
HTH
Mary
It implies that they seriously outperform the competition, they are not even in the same ball-park. They cannot really be deemed to be competition.
HTH
Mary
3 KudoZ points awarded for this answer.
Comment: "thx, this explains the metaphore"
2 mins
Dan_Brennan
United Kingdom
United Kingdom
Native in English
&
English
United Kingdom
The sports specialists
Native in: English (Variants: UK, British)
Works in: Russian to English, English, French to English
Related KudoZ points
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137
our competitor...
...simply cannot compete with the new XXX, because of all of its fantastic new features.
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Note added at 2003-02-04 13:19:18 (GMT)
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the imagery is derived from sport - more specifically from a race - where one competitor takes off so quickly, the other has not even started out of their tracks....
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Note added at 2003-02-04 13:19:18 (GMT)
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the imagery is derived from sport - more specifically from a race - where one competitor takes off so quickly, the other has not even started out of their tracks....
+1
6 mins
the competitor is far behind
the competitor standing = at a standstill, whilst "we" are out ahead (with better features and products).
Peer comment(s):
| agree |
Tanja Abramovic (X)
16 hrs
|
|
thanks
|
10 mins
Is vastly superior to/is way ahead of....
The image is of an athletics race where one athlete is so fast that s/he is already a long way down the track while the others are still standing at the start line - the same imaege is used in car racing, even though the cars don't literally "stand"!
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