Jan 11, 2022 17:19
2 yrs ago
43 viewers *
English term
United Kingdom
English -Spanish Translator
Native in: Spanish (Variant: Peruvian)
Works in: English to Spanish, Spanish to English, English, and 1 more.
The battle in the air will be won on the ground
FVA
English
Other
Aerospace / Aviation / Space
Hello everyone!
I'm trying to get different opinions on the following phrase and how you'd translate it into Spanish.
"The battle in the air will be won on the ground"
The document is a letter from an airline company addressing its customers and partners and informing them about future operations.
I'd love to hear your ideas.
Thanks,
I'm trying to get different opinions on the following phrase and how you'd translate it into Spanish.
"The battle in the air will be won on the ground"
The document is a letter from an airline company addressing its customers and partners and informing them about future operations.
I'd love to hear your ideas.
Thanks,
Responses
+2
2 hrs
Althea Draper
United Kingdom
United Kingdom
Native in English
&
English
United Kingdom
Freelance Medical Translator, MA (Hons)
Native in: English (Variants: Scottish, British) 
Works in: French to English, Spanish to English, English
Related KudoZ points
:
4
Selected
without a good service in the airport itself, it won't matter how good the service is on the planes
As this isn't in military terms, and it's about a commercial airline, then I found 2 references that might shed some light on the phrase.
The first one is found here (sorry I can't copy and paste it!)
https://books.google.co.uk/books?id=b_UlEAAAQBAJ&pg=PP46&lpg...
It states that SAS (Scandinavian Airlines) needed the expansion of Copenhagen's airport to have a terminal that was reserved for SAS flights only so that they would be able to compete with other hubs elsewhere in Europe that other companied had. It says that it is crucial to have an efficient transport system as it would be an incentive for other companies to bring air traffic to Copenhagen.
The second reference is here https://archive.org/stream/InternationalHeraldTribune1986Fra...
"The idea is to win the hearts and minds of frequent travelers by offering first and business passengers (which with SAS means everyone who has paid the full
economy fare) the same standards of comfort and service on the ground as in the air. SAS president and chief executive, Jan Carlzon, said, “The battle in the air will be won on the ground. There are limitations to what you can do in an aircraft cabin. And airlift is only part of the service which the business passenger needs.”"
In other words it doesn't just matter how well you treat the passengers in the air. If you treat them well on the ground in the airport as well, then you're more likely to entice them to using your airline. You need to consider the whole experience and it starts with the moment the passenger arrives at the airport.
--------------------------------------------------
Note added at 2 hrs (2022-01-11 20:01:35 GMT)
--------------------------------------------------
You need to be able to attract freight and customers to the airport. If they won't come to the airport in the first place because the service on the ground isn't good enough, then just having a good service on the plane will not be enough to get their custom.
The first one is found here (sorry I can't copy and paste it!)
https://books.google.co.uk/books?id=b_UlEAAAQBAJ&pg=PP46&lpg...
It states that SAS (Scandinavian Airlines) needed the expansion of Copenhagen's airport to have a terminal that was reserved for SAS flights only so that they would be able to compete with other hubs elsewhere in Europe that other companied had. It says that it is crucial to have an efficient transport system as it would be an incentive for other companies to bring air traffic to Copenhagen.
The second reference is here https://archive.org/stream/InternationalHeraldTribune1986Fra...
"The idea is to win the hearts and minds of frequent travelers by offering first and business passengers (which with SAS means everyone who has paid the full
economy fare) the same standards of comfort and service on the ground as in the air. SAS president and chief executive, Jan Carlzon, said, “The battle in the air will be won on the ground. There are limitations to what you can do in an aircraft cabin. And airlift is only part of the service which the business passenger needs.”"
In other words it doesn't just matter how well you treat the passengers in the air. If you treat them well on the ground in the airport as well, then you're more likely to entice them to using your airline. You need to consider the whole experience and it starts with the moment the passenger arrives at the airport.
--------------------------------------------------
Note added at 2 hrs (2022-01-11 20:01:35 GMT)
--------------------------------------------------
You need to be able to attract freight and customers to the airport. If they won't come to the airport in the first place because the service on the ground isn't good enough, then just having a good service on the plane will not be enough to get their custom.
Note from asker:
| Thanks Althea, brilliant. Thanks for those references. The meaning is much clearer now. |
Peer comment(s):
| agree |
Luis M. Sosa
2 hrs
|
| neutral |
Daryo
: fairly close but I think that "having a good service on the plane" is only a fraction of what they call "the battle in the air"
3 hrs
|
| agree |
philgoddard
: This could also refer to all preflight services, including booking.
20 hrs
|
4 KudoZ points awarded for this answer.
Comment: "First validated answer (validated by peer agreement)"
+2
6 hrs
the competition with other airlines will be won by having good ground operations
I see "the battle in the air" as most literally happening in the air.
Their business is flying, and "the battle in the air" happens "in the air" as is the battle with the competition - other airlines that also "fly in the same air / same routes".
What they are saying is that the part of this "battle with competing airlines" that's happening on the ground is the decisive one. That could include having a good own maintenance for their airplanes, own dedicated fast check-in etc. Also managing to grab for themselves the best landing slots, the best gates etc.
Only CL3 as there is in fact very little context, so it's more "the most plausible guess".
Their business is flying, and "the battle in the air" happens "in the air" as is the battle with the competition - other airlines that also "fly in the same air / same routes".
What they are saying is that the part of this "battle with competing airlines" that's happening on the ground is the decisive one. That could include having a good own maintenance for their airplanes, own dedicated fast check-in etc. Also managing to grab for themselves the best landing slots, the best gates etc.
Only CL3 as there is in fact very little context, so it's more "the most plausible guess".
Peer comment(s):
| agree |
Yvonne Gallagher
: yes, the "battle" is about competition in this case
4 mins
|
|
Thanks!
|
|
| agree |
Tina Vonhof (X)
15 hrs
|
|
Thanks!
|
Discussion
However, in this instance the "battle" in the air is about competition such as routes, landing slots, timetables, and in-flight service but with ground operations such as hubs, maintenance and gates being of prime importance
Although OTOH plenty of managers who like using this kind of "pseudo military jargon" would fill their pants if they ever happened to be anywhere near some real military operations.
End of digression.