Glossary entry

English term or phrase:

audience

Vietnamese translation:

đối tượng

Jun 13, 2009 08:54
15 yrs ago
English term

audience

GBK English to Vietnamese Marketing Advertising / Public Relations
The number of people or households exposed to a vehicle, without regard to whether they actually saw or heard the material conveyed by that vehicle.
Example sentences:
Both plays and films need to be economically viable and so both need to advertise themselves to their potential audiences. (Currency Press)
Because in the advertising situation the practical concern is more with the consumer's acquiring (rather than using) knowledge, the focus in this paper is primarily on the knowledge-acquiring type of involvement-namely, audience involvement. (Audience involvement in advertisement)
When they say the screen time is, say, 7:30, that should be the time the movie starts, not the time the theater starts showing commercials to a captive audience. (Media Awareness Network)
Change log

Jun 12, 2009 13:17: changed "Kudoz queue" from "In queue" to "Public"

Jun 13, 2009 08:54: changed "Stage" from "Preparation" to "Submission"

Jun 16, 2009 09:54: changed "Stage" from "Submission" to "Selection"

Nov 2, 2009 04:54: changed "Stage" from "Selection" to "Completion"

Proposed translations

+2
10 days
Selected

đối tượng

Definition from own experience or research:
The number of people or households exposed to a vehicle, without regard to whether they actually saw or heard the material conveyed by that vehicle.
Example sentences:
Both plays and films need to be economically viable and so both need to advertise themselves to their potential audiences. (Taxas Advertising and Public Relations)
Because in the advertising situation the practical concern is more with the consumer's acquiring (rather than using) knowledge, the focus in this paper is primarily on the knowledge-acquiring type of involvement-namely, audience involvement. (Taxas Advertising and Public Relations)
Peer comment(s):

agree Nghia Cao
7 hrs
agree hanh_n_1612 : My major is PR and I know this word very well. I think this is the best interpret term.
131 days
Something went wrong...
4 KudoZ points awarded for this answer.
+1
3 days 1 hr

khán giả

Definition from own experience or research:
khán giả
Example sentences:
khán giả (dictionary)
Peer comment(s):

agree Trinh Do : This is most accurate
123 days
Something went wrong...
60 days

khán giả

Là số lượng người hoặc đám đông chú ý đến một phương tiện truyền đạt nào đó mà không quan tâm đến việc liệu họ có thực sự thấy hay nghe những thông tin mà phương tiện đó truyền đạt hay không.
Example sentences:
Cả hai ngành kịch nghệ và phim ảnh đều cần phải đứng vững về mặt kinh tế, do đó cả hai lĩnh vực này đều phải tự quảng cáo mình để thu hút những khán giả tiềm năng. ( Currency Press)
Khi họ nói giờ mở màn là 7h 30 phút, đó có nghĩa là thời gian bắt đầu chiếu phim chứ không phải là lúc rạp chiếu phim bắt đầu quảng cáo về bộ phim cho những khán giả bị bắt buộc. ( Media Awareness Network)
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