Glossary entry (derived from question below)
English term or phrase:
consumer insights
Serbian translation:
potrošački trendovi
Added to glossary by
Bogdan Petrovic
Jul 15, 2014 13:30
10 yrs ago
9 viewers *
English term
consumer insights
English to Serbian
Marketing
Advertising / Public Relations
agreement on media agency
Media Planning & Scheduling
Based on global and/or local media strategies and communication project plans, the Agency shall plan all paid media vechicles including the detailed scheduling of these in. This includes:
1. The Agency shall, for global media strategies develop local topspin recommendations based on local market consumer insights.
2. The Agency shall develop detailed media plans and optimise them on an ongoing basis. These plans will be based on the media strategies referred to in the section “Media Strategy” and in a template defined in agreement with XXX and taking into account the marketing planning and media purchasing timings and media budgets.
Uvid u navike lokalnih potrošača?
Based on global and/or local media strategies and communication project plans, the Agency shall plan all paid media vechicles including the detailed scheduling of these in. This includes:
1. The Agency shall, for global media strategies develop local topspin recommendations based on local market consumer insights.
2. The Agency shall develop detailed media plans and optimise them on an ongoing basis. These plans will be based on the media strategies referred to in the section “Media Strategy” and in a template defined in agreement with XXX and taking into account the marketing planning and media purchasing timings and media budgets.
Uvid u navike lokalnih potrošača?
Proposed translations
(Serbian)
| 4 | potrošački trendovi |
V&E-Team
|
| 4 | uvid u potrebe i želje potrošaca |
LogosART
|
Proposed translations
11 mins
Selected
potrošački trendovi
to je kraće i jednostavnije jer želje, potrebe i zahtjevi potrošača se nazivaju zajedničkim imenom - trend, trendovi
Example sentence:
...bazirane na potrošačkim trendovima lokalnog tržišta
4 KudoZ points awarded for this answer.
Comment: "Hvala!"
5 mins
uvid u potrebe i želje potrošaca
Uvid u potrebe i želje potrošaca (consumer insight): kompanije koje proizvode i prodaju potrošacka dobra ulažu velike kolicine novca kako bi stekli što bolje razumevanje kupca i njegovih potreba. Izmeu ostalog, ulaže se u otvorene
--------------------------------------------------
Note added at 7 min (2014-07-15 13:38:09 GMT)
--------------------------------------------------
SOURCE:
NOVA INDUSTRIJALIZACIJA,
REINŽENJERING I ODRŽIVOST
Zbornik radova
Beograd, 5 - 6. novembar 2013. godine
Fakultet organizacionih nauka
Centar za operacioni menadžment
Privredna komora Srbije
Univerzitet u Beogradu, Fakultet organizacionih nauka
Centar za operacioni menadžment
Privredna komora Srbije
IX Skup privrednika i naucnika SPIN ’13
NOVA INDUSTRIJALIZACIJA, REINŽENJERING I
ODRŽIVOST
5 - 6. novembar 2013, BEOGRAD, SRBIJA
ZBORNIK RADOVA
--------------------------------------------------
Note added at 7 min (2014-07-15 13:38:09 GMT)
--------------------------------------------------
SOURCE:
NOVA INDUSTRIJALIZACIJA,
REINŽENJERING I ODRŽIVOST
Zbornik radova
Beograd, 5 - 6. novembar 2013. godine
Fakultet organizacionih nauka
Centar za operacioni menadžment
Privredna komora Srbije
Univerzitet u Beogradu, Fakultet organizacionih nauka
Centar za operacioni menadžment
Privredna komora Srbije
IX Skup privrednika i naucnika SPIN ’13
NOVA INDUSTRIJALIZACIJA, REINŽENJERING I
ODRŽIVOST
5 - 6. novembar 2013, BEOGRAD, SRBIJA
ZBORNIK RADOVA
Discussion
http://bruketa-zinic.com/hr/2011/12/12/gregorov-bozic/
pravi brendovi se grade na uvidu kod potrošača, tzv. consumer insight koji je rezultat i trendova i istraživanja tržišta i naše ekspertize unutar kompanije
http://progressive.com.hr/component/content/article/39-lanak...
Uvid u svijest potrošača (Insight)
http://idejax.com/media/28261/idejaxica_zadatak.pdf
proces plasmana branda u sebi mora uključivati istraživanje tržišta da bi se vidjelo u kojoj mjeri i na koje načine se brand plasirao u svijest potrošača
http://www.msa.com.hr/hr/ciljevi-i-rjesenja/plasman-branda