English to Romanian Bus/Financial Other

"Take, for example, the strategy that American Express uses in their acquisition of accountingpractices.Why go to the outside market, spend a fortune on advertising (and all the rest) if youcan acquire accounting practices - actually make an up-front profit, because of consolidatedmanagement and industry improvement - but really make the windfall profit because of theimmense back end available to you?"

"I have probably tried more different incarnations to move people to continual, enduring,breakthrough or windfall action than almost anybody I know. I try to do breakthroughs in the earlystages when I think they're most important, when they can add the most benefit."

"Mining cash windfallseach and every month out of your business. It is veryimportant for you psychologically to produce short-term wins for yourself. It's an important way foryou to validate that the course you're on is correct. They don't have to be big wins, although theytend to in combination be extraordinarily substantial ones when the exponential impact applies. Butyou've got to be committed that every month you want a windfall. It could be a market windfall, astrategy windfall, a sales windfall... But that's got to be an objective goal you fulfill every month."

"I devised a letter of apology, offering a credit toward another product I sold. I then devisedanother letter offering a credit toward a specific, high-priced product.
The second letter pulled ten times better than the first. And besides bringing in $100,000 inwindfall sales, it produced 4,000 "Thank you" letters."