Homework / test English to Persian (Farsi) Other Management Management

The flexibility of the roadmapping process and roadmap structure promotes its application in
various contexts (Probert, Farrukh, & Phaal, 2003). It can be applied in various forms as a tool
incorporating foresight, for linking business strategy with the evolution of markets and technologies,
and providing focus and coordination for technology developments within an organization (Lee &
Park, 2005).
Across various applications, roadmaps share the distinctive and useful characteristic of
giving a visual summary of strategy (for complex issues) in a logical and easily comprehensible
manner (Phaal, Farrukh, Mills, & Probert, 2003).