English term
run of press (ROP)
The main benefit of ROP ads is they can cost quite a bit less than other print ads. (mediaspace solutions)
But Gill Randall, joint CEO of Spark Media Group, explains that on a national level a massive shift has been seen from Run of Press (ROP) to inserts due to the volume game. (themediaonline)
Magazines usually sell three primary types of advertising: run of press (ROP), mail order, and insert. Most magazine advertising pages and revenues are derived from ROP ads, which are printed within the magazine. (Industry Surveys Publishing & Adv.)
Dec 3, 2020 16:32: changed "Kudoz queue" from "In queue" to "Public"
Dec 25, 2020 01:00: changed "Stage" from "Preparation" to "Submission"
Dec 28, 2020 02:58: changed "Stage" from "Submission" to "Selection"
Jan 4, 2021 01:59:
Jan 24, 2021 01:55:
Feb 23, 2021 01:56:
Mar 2, 2021 08:54: changed "Stage" from "Selection" to "Completion"
Proposed translations
아르오피
스퀘어 광고의 경우에는 R.O.P에 따라 편집 책임자에 의해 적정지면에 광고가 배치됩니다. (파워일렉트로닉스 매거진 지�)
Something went wrong...