English to Italian Marketing Food & Drink Programma incubatore per brand emergenti

An independent adjudicator will initially assess entries to determine eligibility for the programme and then a selection committee made up of industry food and investment experts and XXX professionals will evaluate submission based on the following criteria:

Product and brand qualities:
- based on nutrient profile, potential health claims, natural or organic sourcing, clean label and other factors that appeal to consumers, as well as the obvious qualities of taste, brand presentation and value for price.
A clear focus on consumer health:
- includes human performance, ** condition-specific functionality ** and healthy lifestyles and life stages.
Scalable business model.
Uniqueness in the market.