English to German Bus/Financial Medical: Pharmaceuticals

Kontext: Leitfaden zur Durchführung eines Workshops in einem Pharmakonzern. Teilnehmer: Verkaufsvertreter. Ziel: Entwicklung von Strategien zu Steigerung des Verkaufsergebnisses.

You can blame the event for your outcome or results – for example – 70% of your Physicians do not use XXX [name of a drug]. Your initial reaction (frustration, disappointment etc ) may be the same as every other representative - what differentiates you as a **PF rep** is your RESPONSE - how you choose to approach the problem or event.

By accepting your accountability and the need for YOU to take action and make a difference, you achieve a different outcome. For example - I will find out why 70% of my physicians are not using XXX [name of the drug] as the ARB of choice by trying out various strategies : leveraging influencers, different questions, different patient types, core message etc.....The Key here is persistence until you get a positive change.