Aug 20, 2015 15:44
9 yrs ago
English term

hotel attachment

Non-PRO English to French Other Tourism & Travel
I received another email that mentioned our hotel attachment rate, which we all know we’ve struggled as a company to increase as much as we’d like....
It clicked for me then: implementing something as straightforward as a repeat button in our booking channels would not only make a road warrior’s life easier, it would go a long way to helping us increase our hotel attachment.

Discussion

Daryo Aug 20, 2015:
small detail of not so small importance

who is the WE in this text? an agency representing a carrier (air company/train company?) and selling hotel bookings in addition to airplane/train tickets or an agency representing a chain of hotels or just the marketing department of one hotel?

Proposed translations

-1
21 hrs

Une guide rapide à l’ (au taux d’) attachement d’hôtel.

https://en.wikipedia.org/wiki/Attach_rate

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Note added at 2 days20 hrs (2015-08-23 12:17:29 GMT)
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"Une" is a typo obviously. Meant "un". That said, my first inclination was to not use any article "guide rapide"
Peer comment(s):

disagree Daryo : Une guide? c'est un document ou une femme guide? + même "le guide" ne colle pas avec le reste ...
1 day 23 hrs
Obvious typo. It would be "un guide" and not "le guide" btw. My first inclination was to not include any article. That said, is that the entire basis for your disagreement? How about the actual source term? Anything to contribute there?
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Reference comments

4 hrs
Reference:

A quick guide to hotel attachment

In a nutshell
Best reasons to book hotels through CWT


Hotel attachment means a traveler books a hotel when booking a flight or rail ticket with an
overnight stay
. Increasing your hotel attachment rate will strengthen your travel program.

Here’s how:

Less leakage – Gain more control of your hotel program by encouraging booking of your
preferred hotels and CWT Value Rates to achieve cost savings and compliance.

More cost control – Greater visibility of your hotel spend and transactions.

More negotiating power – Better compliance and use of tools like CWT Hotel Intel will
boost your supplier leverage.

Traveler tracking – Booking hotels through CWT is the only way to ensure you know where
your travelers are at all times.


CWT Program Messenger – Create, tailor and automate messages to travelers, travel
arrangers and approvers to encourage compliance.

Experts on hand – Our expert travel counselors can save your bookers and travelers time
and money with speedy advice and service all in one call.

Traveler messaging – Tailored, personalized messages direct to your travelers on services
they want or need at no extra cost to your travel program.

Support 24/7 year-round – Whatever. Wherever. Whenever. CWT is the reassurance you,
your travel arrangers and travelers need via the CWT To GoTM app and our 24-hour
Service Center.

CWT To Go – Encourage travelers to download the free app, which automatically syncs

CWT-booked trips, enables them to book your hotel program rates and more.
Three ways to increase hotel attachment

For more information or access to tools developed to support hotel attachment, please contact your
CWT representative.
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