Sep 23, 2009 17:56
14 yrs ago
English term
astroturfing
GBK
English to Croatian
Social Sciences
Government / Politics
Definition from
Mousetrap Media Ltd:
A term used to describe fake grassroots support on websites and in blog comments. A method most usually employed by the public relations and advertising industry and political groups.
Example sentences:
Remember, when the grassroots are being led by the elite it's not "astroturfing": it's community organizing. (The Jawa Report)
What companies rarely realize, however, is that astroturfing is a myth, one which I've never heard of working to do anything except unravel companies’ reputations. (Ryan Block)
While the term astroturfing goes back to the mid-1980s, the practice began many more years ago. (Guardian News and Media Limited)
Proposed translations
(Croatian)
| 4 +1 | internetsko lobiranje, lobiranje putem interneta |
Ana Irena Hudi
|
Change log
Sep 23, 2009 17:20: changed "Kudoz queue" from "In queue" to "Public"
Sep 23, 2009 17:56: changed "Stage" from "Preparation" to "Submission"
Sep 26, 2009 18:59: changed "Stage" from "Submission" to "Selection"
Proposed translations
+1
7 days
Ana Irena Hudi
Highest quality is lowest cost.
Native in: Croatian 
Works in: English to Croatian, Croatian to English, French to Croatian, and 3 more.
internetsko lobiranje, lobiranje putem interneta
Definition from
Hrvatska Udruga za odnose s javnošću:
Kao oblik propagande, astroturfingom se pokušava selektivno utjecati na emocije ciljane publike, bez obzira pokušava li se pobijediti u kampanji, prodati najviše muzičkih CD-a, prodati najviše knjiga ili dobiti političku potporu. Astroturfing se obično sastoji u tome da se samo nekoliko ljudi diskretno predstavi kao masovni broj aktivista promovirajući određeni cilj. Ciljana skupina će biti zatrpana porukama vezanim uz cilj iz više medija simulirajući visoku razinu interesa javnosti. Astroturferi su upućeni u to što trebaju reći, kako i u koje medije, a kako će to prikazati i koje će emocije poslati zajedno sa porukom u potpunosti je proizvoljno i spontano, čime se postiže kredibilnost izvora.
Example sentences:
Astroturfing je moguće vrlo lako povezati sa danas vrlo popularnim blogovima, što je jedno od objašnjenja zašto se skoro svakodnevno otvaraju novi blogovi. (Hrvatska Udruga za odnose s javnošću)
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