Glossary entry

English term or phrase:

was experiencing a reckoning

French translation:

a été confrontée à une prise de conscience

Added to glossary by mchd
Jun 12, 2020 16:19
4 yrs ago
56 viewers *
English term

reckoning (urgent)

English to French Bus/Financial Business/Commerce (general)
Bonjour,

je ne comprends pas du tout le sens de reckoning ici.

In 2019, The Business of Fashion reported that the fashion industry was experiencing *a reckoning*, largely due to rising costs and fluctuating profit margins.
At the center of this whirlwind were legacy distribution channels like wholesale, along with direct-to-consumer pipelines and other emerging models.

merci
Change log

Jun 23, 2020 10:28: mchd Created KOG entry

Discussion

Lorraine Dubuc Jun 12, 2020:
@Tony J'avais un doute, d'où mon point d'interrogation. Merci!
Christine HOUDY Jun 12, 2020:
a reckoning une évaluation / une estimation / un bilan

https://context.reverso.net/traduction/anglais-francais/a re...
Tony M Jun 12, 2020:
@ Lorraine Sadly, that really has nothing to do with it here.
Tony M Jun 12, 2020:
@ Asker The idea is really that they are going to find out the lean, well-managed profitable businesses, which will survive; and the others, which won't. It's like the Biblical Day of Reckoning, the Last Judgement if you like.

Proposed translations

+2
17 hrs
Selected

a été confrontée à une prise de conscience


.

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Note added at 20 heures (2020-06-13 12:30:26 GMT)
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également : a dû affronter la dure réalité d'une augmentation des coûts avec des marges bénéficiaires en dents de scie
Note from asker:
J'aime bien cette proposition :)
Peer comment(s):

agree Tony M : Although not qualified to comment on the forumation in FR, I certainly agree this conveys the tone of the S/T in EN.
25 mins
agree willy paul : clever finding
2 days 38 mins
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Merci !"
-1
4 mins

marquer le pas

-
Note from asker:
Merci Renate, cela va dans le sens de ce que j'avais traduit "enregistré un recul"
Peer comment(s):

disagree Tony M : I really can't see how you get that from the S/T?
3 hrs
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+7
24 mins

heure de vérité

L'industrie de la mode fait face à une heure de vérité.

cf. Day of reckoning

"a time when the effect of a past mistake is experienced or when a crime is punished."

https://dictionary.cambridge.org/fr/dictionnaire/anglais/day...
Peer comment(s):

agree Nathalie Stewart : Oui, mais je pense qu'on dit plutôt "connaître son heure de vérité"
48 mins
Merci Nathalie. Je préfère également "connaître" mais cela semble moins usité (sur le net).
agree liz askew
1 hr
Merci Liz.
agree Tony M : Yes, the idea is very close to 'règlement de comptes' (which is after all the literal meaning of 'reckoning')
2 hrs
Thanks Tony.
agree John ANTHONY
2 hrs
Thanks John.
agree Eliza Hall
2 hrs
Thanks Eliza.
agree Lorraine Dubuc : Constat. Se retrouver devant un constat.
2 hrs
Thanks Lorraine.
agree erwan-l
13 hrs
Thanks Erwan.
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31 mins

une situation critique

ou autrement "un moment critique" ... dans le sense d'une inévitable crise.
Peer comment(s):

neutral Tony M : Not really. Doesn't really convey the whole nuance of the S/T
2 hrs
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1 hr

une crise

Au vu du contexte, lié à l’augmentation des coûts rencontrés
Example sentence:

L’industrie de la mode fait face à une crise due à l’augmentation des coûts

Peer comment(s):

neutral Tony M : Doesn't really convey the whole nuance of the S/T
1 hr
Something went wrong...
-2
3 hrs

une estimation

IMO
Peer comment(s):

disagree Tony M : Not the sense here; you were closer with your suggestion of 'bilan' / Yes, but here, this is not accounting jargon.
5 mins
Estimation is Bilan in accounting ;-)
disagree willy paul : pas le sens de la source
2 days 14 hrs
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19 hrs

contrainte de rendre des comptes

s'est vue/ a été contrainte de rendre des comptes

pour alimenter la discussion, car ma proposition vient peut-être trop tardivement...
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2 days 19 hrs

rendre des comptes

IMO
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Reference comments

1 hr
Reference:

reckoning

https://en.wikipedia.org/wiki/Day_of_reckoning#:~:text=Day_o...

Day of reckoning refers to the Last Judgment of God in Christian and Islamic belief during which everyone after death is called to account for their actions committed in life.


https://www.ldoceonline.com/dictionary/reckoning

reckoning
From Longman Dictionary of Contemporary English
reck‧on‧ing /ˈrekənɪŋ/ noun

1 [uncountable] calculation that is based on a careful guess rather than on exact knowledge
by somebody’s reckoning
By my reckoning, we have 12,000 clients.

2 countable usually singular, uncountable] a time when you are judged or punished for your actions, or when they have results that affect you
We know that you will not forget their crimes when their day of reckoning comes.
In the final reckoning, the president failed to achieve his major goals.

3 → in/into/out of the reckoning
[British English] among or not among those who are likely to win or be successful, especially in sport.


day of reckoning
• Officials concerned with environmental policy predict that a day of reckoning will come when the issue has to be faced again.
• The idea of training hard for the jump was soon shelved and the day of reckoning drew nearer.
• The smoke and sound told her the day of reckoning had begun.
• If they do that they will merely be putting off the day of reckoning.
• But on the day of reckoning a divided Kurdistan could be a fatally weakened one.
• When the day of reckoning finally arrived, the truth was found to lie well in the middle ground between these extremes.
• The day of reckoning has come.
• Their day of reckoning had come.

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Note added at 1 hr (2020-06-12 17:50:01 GMT)
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Variantes possibles en français, dans le même esprit :

l'heure de vérité / la minute de vérité
l'heure du bilan
le jour du jugement
le jour du règlement de comptes
le jour de la rétribution
le jour d'expiation
le jour fatidique
Note from asker:
Merci pour ces références
Peer comments on this reference comment:

agree Tony M
2 hrs
Something went wrong...
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