Dec 13, 2017 08:11
6 yrs ago
14 viewers *
French term

Décliner à 360°

French to English Other General / Conversation / Greetings / Letters perfume packaging
Hello,

This is for an agency which designs packaging (perfume packaging/luxury gif set packaging, etc.)

"L’enjeu du design graphique : Décliner à 360 ° les codes identitaires d’un flacon de parfum sous forme graphique : packaging, visuel publicitaire, jusque dans l’agencement magasin."

"Turning identity codes around" is all I've got up to now, your suggestions are most welcome!

Thank you
Change log

Dec 16, 2017 04:36: Yolanda Broad changed "Level" from "Non-PRO" to "PRO"

Votes to reclassify question as PRO/non-PRO:

PRO (3): philgoddard, Philippa Smith, Yolanda Broad

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Proposed translations

+2
9 hrs
Selected

[see my suggestion for the whole sentence]

I don't feel that any of the previous answers quite conveys the meaning.

I suggest:

"The role of graphic design is to ensure that every aspect of the fragrance is steeped in the brand identity: packaging, advertising visuals, store display."

I left out "bottle", because the rest of the sentence shows that it's not just about the bottle. And I omitted "sous forme graphique" because it's stating the obvious, and "graphique" appears twice in the same sentence.

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Note added at 9 hrs (2017-12-13 17:19:11 GMT)
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I take packaging to include the bottle. But if you want to include this word, you could say: "not just the bottle, but the packaging, advertising visuals, and store display."
Note from asker:
Thank you so much Phil!
Peer comment(s):

agree Philippa Smith : Yes!
15 hrs
agree Neeraj Jain
7 days
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks to all of you for your kind help!"
38 mins

offer an exhaustive overview of

360% being a full circle I would use the idea of 'complete'
Note from asker:
Merci Laurette :)
Something went wrong...
1 hr

explore the complete range of

As they require to develop all related products (retail design, marketing, packaging, etc.), I think you can use the term "range".
The verb "explore" may remind of the "360°" idea of the original text.
Note from asker:
Thank you!
Something went wrong...
2 hrs

provide a full spectrum (analysis)

This retains the metaphor to some extent
Note from asker:
Thank you!
Something went wrong...
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