May 13, 2015 19:33
9 yrs ago
1 viewer *
German term

imageträchtig

German to English Art/Literary Journalism
Im World Wide Web geht's hoch her, seit München sein verhätscheltes Pinguin-Projekt auf Eis gelegt hat. Eigentlich wollte die Stadt gerade *imageträchtig* damit beginnen, ihre Verwaltung auf das freie Betriebssystem Linux umzustellen.
http://www.welt.de/print-welt/article332568/Linux-unter-Druc...
Change log

May 14, 2015 09:00: Steffen Walter changed "Field (specific)" from "Poetry & Literature" to "Journalism"

May 15, 2015 16:48: Alejandro Cavalitto changed "Restored" from "Waived by asker" to "Restored"

Proposed translations

+2
3 hrs
Selected

with a nod to popular appeal

With a nod to popular appeal, the city was about to switch its administration over to the free Linux operating system
Peer comment(s):

agree Horst Huber (X) : You parsed it right, but state it too mildly -- it is more in the direction of capitalising on the image potential (that's where "trächtig" goes).
1 hr
Thanks, Horst. "With a nod to" suggests someone's capitalizing on that effect, no?
agree BrigitteHilgner
7 hrs
Thanks, Brigitte!
neutral Cilian O'Tuama : can't see how this can work, the city nods to popular appeal...?!
1 day 1 hr
Yes, except “with a nod to” is the normal structure of the expression, not your rephrased version.
Something went wrong...
4 KudoZ points awarded for this answer.
4 mins

image-laden

.......
Peer comment(s):

neutral TonyTK : How would this work in a sentence?
14 hrs
Something went wrong...
+3
32 mins

prestigious

In context, "high profile" may work better.
Peer comment(s):

agree philgoddard : High-profile is perfect, and much-vaunted is another possibility. I don't think prestigious is quite right though.
57 mins
agree oa_xxx (X) : and with Phil
2 hrs
neutral Horst Huber (X) : THis requires quite a re-write, and you might suggest how it might go.
5 hrs
neutral BrigitteHilgner : As Lancashireman pointed out, we need an adverbial phrase as a solution.
10 hrs
agree TonyTK : Yes, what would the whole sentence look like?
14 hrs
I would be tempted to change the structure rather significantly, perhaps something like this: "In fact, it was a high-profile beginning that the city desired in..."
Something went wrong...
59 mins

with a splash

...wanted to start with a splash...

If you want to retain the German construction, you might try "strikingly"... wanted to start strikingly... but somehow that sounds a little clumsy....
Something went wrong...
3 hrs

commensurate with their image / in [an] image-boosting fashion/style

Two of the proposals already on offer are adjectival in nature, whereas the context calls for an adverbial phrase.

https://www.google.co.uk/search?hl=en&as_q="commensurate wit...
Peer comment(s):

neutral Cilian O'Tuama : a sufficiently eloquent adjectival proposal could swing it, no 'need' for adverbial phrase
1 day 1 hr
e.g. commensurate [adj] with their image?
Something went wrong...
+1
8 hrs

keen/intent on boosting its image


-trächtig indicates the promise / the anticipation of a heightened reputation/ more prestige (trächtig=tragend<schwanger), cp. bedeutungsschwanger. It (Munich) is striving for this image/reputation (but is not quite there yet)

Peer comment(s):

agree Lancashireman : with 'boosting its image'
13 hrs
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