Glossary entry

Spanish term or phrase:

codificación mental

English translation:

mental classification

Added to glossary by Robert Mavros
Jun 3, 2014 13:57
10 yrs ago
Spanish term

codificación mental

Spanish to English Social Sciences Psychology marketing
Hi,

I'd appreciate your help with this term.

Context is the assessment of products by customers.

"El precio percibido representa la codificación mental del precio, generalmente como caro o barato".

Thanks,

Robert

Discussion

DLyons Jun 3, 2014:
Or even "representation".

Proposed translations

+4
4 mins
Selected

mental classification

One option!
Note from asker:
Thanks :)
Peer comment(s):

agree Karen Vincent-Jones (X)
8 mins
Many thanks! ;-)
agree franglish
1 hr
many thanks! ;-)
agree David Brown : sounds good to me, cheap" and "expensive"doesn't need much coding or representation
3 hrs
Many thanks David! ;-)
agree Sian Cooper
6 hrs
Many thanks Sian! ;-)
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks :)"
+1
4 mins

a mental encoding / codification

Reducing a more complex representation by a simpler one.
Note from asker:
Thanks :)
Peer comment(s):

agree Cinnamon Nolan : I'd go with "mental representation".
59 mins
Thanks Cinnamon. Yes, it only occurred to me after posting.
Something went wrong...
7 mins

the mental coding of the price

refers to mental accounting
Note from asker:
Thanks :)
Something went wrong...
18 hrs

mental reasoning/justification

In my mind, I take into account the mental reasoning of why something is cheap or expensive, the justification of the items being expensive or cheap is my own thoughts on the matter.
Note from asker:
Thanks :)
Something went wrong...
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