Glossary entry

German term or phrase:

Der Zeit gewachsen

English translation:

Stands the test of time

Added to glossary by Susan Welsh
Oct 25, 2012 19:59
11 yrs ago
German term

Der Zeit gewachsen

German to English Marketing Advertising / Public Relations medical equipment
This is part of an advertising slogan for a hip replacement product. There is a picture (apparently) of the Golden Gate Bridge, with a headline that includes the product name and "Original Vertrauen." And then:
"Der Zeit gewachsen."

That's all!

Thanks

Discussion

Lancashireman Oct 27, 2012:
How I might have approached this Hi Fellow Prozians! I have here a series of ads showing buildings or structures (the GGB, the Pyramids etc) that have all stood the test of time. Hang on a minute, I think I may just have come up with the answer...
Susan Welsh (asker) Oct 27, 2012:
@Andrew Andrew, I meant it in the sense that Wolf wrote it, and you put the ellipsis where I had the phrase "(bridging) as such," which makes it less clear what I meant. The GGB has both the characteristics of "bridging" and "durability." Doesn't it seem more sensible that the comparison with hip replacement surgery would refer to the latter? That's how it seemed to me, anyhow.
Lancashireman Oct 27, 2012:
"There is a picture (apparently) ... ... of the Golden Gate Bridge."
Closing remark: "I am persuaded by his point that the phrase is not related to the bridge..."

Proposed translations

+1
12 mins
Selected

Withstanding the test of time

Könnte ich mir vorstellen...
Peer comment(s):

neutral Kim Metzger : Test of time is good, but not excited about "withstanding"
16 mins
You could use "defy" or just "stand", I suppose
agree Wolf Draeger : Stands.
20 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks Roman, and everyone else! I also like Wolf's version, and I am persuaded by his point that the phrase is not related to the bridge (bridging) as such."
29 mins

Rising to the challenge!

Possibly
Peer comment(s):

neutral Roman Lutz : I would definitely include the "time" aspect here, since this is about a hip replacement and you want it to be durable
3 mins
Something went wrong...
28 mins

No challenges unmet

Could be a good fit

--------------------------------------------------
Note added at 1 Stunde (2012-10-25 21:12:51 GMT)
--------------------------------------------------

A couple of ideas addressing the time aspect, as Roman suggested:

- Handles all of today's challenges

- Never a challenge left unmet

- Still standing its ground (like the bridge)
Peer comment(s):

neutral Wendy Streitparth : Sorry, we must have been writing at the same time.
2 mins
No prob, Wendy!
neutral Roman Lutz : Same as with Wendy's answer - I would try and include the "time aspect"
5 mins
Thanks - will consider that..
Something went wrong...
+4
4 hrs

bridging the years

Perhaps this would tie in with the image of the Golden Gate Bridge as well?
Peer comment(s):

agree Lancashireman : Brilliant.
31 mins
Thank you!
agree Ramey Rieger (X) : well done!
5 hrs
Thanks!
agree Phoebe Indetzki
7 hrs
Thank you, phoeberuth.
agree PoveyTrans (X)
8 hrs
Thanks!
Something went wrong...
5 hrs

What the times demand

Another aspect. (Avoiding "the age", Pound will forgive).
Something went wrong...
14 hrs

Stand up to time!

'stand up' refers to the fact that the product is appropriate, reliable and timely but also has the added benefit of being a fitting term to use when referring to hip replacements
Something went wrong...
12 hrs

Spanning the ages

Similar idea to Marie's. I would have thought it was important to get the bridge in there somhow.

--------------------------------------------------
Note added at 17 hrs (2012-10-26 13:28:42 GMT)
--------------------------------------------------

Alternatively, focusing on the time aspect:

"The answer to an age-old problem"

"The solution/product for our times"
Peer comment(s):

neutral Lancashireman : Artificial hips for young and old? Or was the GGB perhaps built in medieval times?
2 hrs
Perhaps it takes "ages" to get the op on the NHS...
Something went wrong...
20 hrs

Quality that lasts / Made to last

I don't think the Golden Gate bridge illustration has anything to do with the metaphorical properties of a bridge - linking what? to whom? - but rather with objects that are made to last, a symbol of quality and "integrity in craftsmanship".

A bit pretentious comparing hip replacement products with one of the modern wonders of the world, but there you have it :)
Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search