Akıl hocası terimi de var ama bizde bu bağlamda partinin sözcüsü kullanılıyor, Akıl hocası olmaz tabii.
A spokesperson for a political party or candidate who tries to forestall negative publicity

'image-maker' ile hemen hemen eşanlamlı bir kavram. Siyasi parti organı adına kampanyaları yürüten, partinin imajını tazeleyen reklam ve propoganda uzmanları

Siyasiyer göz boyamaz ama çok rahat yalan söyler. Batı bunu meslek haline getirmiş.

ANAHTAR NOKTALAR

1) It's not quite lying. It's not quite the truth. It's spin.
2) Safire defines spin as "deliberate shading of news perception; attempted control of political reaction.
3) "In today's media-saturated political climate, the distinction between politics and spin might seem superfluous.
4) Almost every day we hear the terms "spin doctor" or "spin control" used to criticize the practice by which major media sometimes uses particular words to slant a news report in order to promote or oppose an idea or group
5) The two articles, which follow, offer the reader a deeper insight into how "spin" can and is being used to distort facts and absolute truths to promote many questionable causes.
6) Spinning is the art of framing an issue in the way that you perceive it. It's your message, your interpretation.
7) The key to a successful campaign, spin should be an automatic piece of anything you write or say.
8) First, it is not something negative. Forget the sweeping criticism you've heard about 'spin doctors.'
9) Spinning isn't lying, it's interpreting and defining. It's an integral part of all political work, something that needs to be done whether you're writing a news release, testifying before the school board or debating a caller on a radio talk show.
10) What is spinning? It is the process by which you frame the debate in your own terms. It is how you define yourself and your opposition. It is your message.
11) Start framing your issue from the beginning. It's virtually impossible to stop and expect people to reexamine your issues and arguments midway through any debate.
12) A number of political movements have had success in framing themselves and presenting their message in language that determines the parameters of the debate before it even begins.
13) Thematic consistency works the same way. Strive for a constant note in the tone of your message.
14) There will be times you choose to ignore it completely.
15) Nothing can drag a debate down faster than a narrowly focused diet of deadly serious argument.
16) 10) While I was on the Hill trying to defend your rights, CFH was faxing spin controlled Lies to members of Congress.
17) S.830, ASKING THE RIGHT QUESTIONS, GETTING THE RIGHT ANSWERS - CFH SPIN CONTROL REFUTED.
18) Spin Doctor-Title of a professional liar. E.g. political spin doctor, public relations director for the tobacco industry, etc.


KAYNAK AÇIKLAMALARI

Spin

Kaynak; Teknik Sözlük
Bükmek. dönmek, eğirmek, iplik çekmek, iplik yapmak,patinaj yapmak yapmak, santrifüjlemek

Source: http://www.npr.org/programs/morning/features/patc/spin/
Nov. 4, 2002 -- It's been around since -- well, maybe since the beginning of man. But it's only had a name for about 20 years. It's not quite lying. It's not quite the truth. It's spin.

In his book, Safire's New Political Dictionary, lexicographer William Safire defines spin as "deliberate shading of news perception; attempted control of political reaction." In today's media-saturated political climate, the distinction between politics and spin might seem superfluous. But during the presidential election of 1984, thanks to a growing news media coupled with creative and quick-witted campaign officials, it was a certified phenomenon.

Spin control

Source: http://www.lexrex.com/articles/spin.htm


Almost every day we hear the terms "spin doctor" or "spin control" used to criticize the practice by which major media sometimes uses particular words to slant a news report in order to promote or oppose an idea or group. Rarely, except perhaps in college political science or journalism courses, is this practice examined thoroughly. The two articles, which follow, offer the reader a deeper insight into how "spin" can and is being used to distort facts and absolute truths to promote many questionable causes.

Source: http://www.lexrex.com/articles/spin.htm

Spinning is the art of framing an issue in the way that you perceive it. It's your message, your interpretation. The key to a successful campaign, spin should be an automatic piece of anything you write or say.

I. What is it?
First, it is not something negative. Forget the sweeping criticism you've heard about 'spin doctors.' Spinning isn't lying, it's interpreting and defining. It's an integral part of all political work, something that needs to be done whether you're writing a news release, testifying before the school board or debating a caller on a radio talk show.
What is spinning? It is the process by which you frame the debate in your own terms. It is how you define yourself and your opposition. It is your message.

II. Does it Work?
Yes. A number of political movements have had success in framing themselves and presenting their message in language that determines the parameters of the debate before it even begins. For example, antiabortion activists have been insistent that they be referred to as 'prolife' groups. By staking out the high ground, they played on the tendency in the media to assign two sides in every story. If these people were prolife, than that made the other side 'proabortion.'
It took a while of concentrated message, but the choice community has reversed the direction. The phrase 'a woman's right to choose' has become commonplace, and the value of the word 'choice' has become apparent. Now, we see people who favor using tax money for private schools referring to 'school choice.'

III. Making Your Message Stick
Start framing your issue from the beginning. It's virtually impossible to stop and expect people to reexamine your issues and arguments midway through any debate. That's why early message development is so important. So is an accurate message. Remember, your message must ring true to work.

Once you've developed your message, use it consistently. This is the key to getting it across. Work it into soundbites for the media. Use it in all your communications, and work with other organizations in your network or coalition to do the same.

IV. Content
Thematic consistency works the same way. Strive for a constant note in the tone of your message.
Also, fashion a message that people will listen to. That means working on succinct, to the point statements. Don't make sweeping generalizations or sound an unbelievable or unpalatable alarm. Be positive; avoid attacks on your opposition. Debate the message, not the messenger.

V. Playing Defense
As important as it is to concentrate on your message, you should also work to prevent anyone else from doing it for you. It's easier said than done, but far from impossible. For example, seize every opportunity to define the debate. Don't answer every question or attack just because it's there. Restate the question or the attack. There will be times you choose to ignore it completely.

VI. Conclusion
The issues that make up the Radical Right's agenda present a problem for public debate. Although they are personal, emotional topics, they are also about much larger, public questions. The debate over protecting gay and lesbian civil rights is also about continuing our country's move toward providing fairness and protection for its citizens. Arguments about censorship are about the right to have access to information. Keep these concepts in mind as you take your message to the public. Keep educating people about the underlying issues. But do it with perspective and humor. Nothing can drag a debate down faster than a narrowly focused diet of deadly serious argument.

Source: http://www.iahf.com/s830expl.html
S.830, ASKING THE RIGHT QUESTIONS, GETTING THE RIGHT ANSWERS - CFH SPIN

CONTROL REFUTED

which challenged our assertion that the harmonization language in S.830 constitutes Codex harmonization, and poses a serious threat to our health freedom. Suzanne Harris wrote the following article specifically to educate members of Congress, and I passed it out all over Capital Hill specifically to counter CFH's lies. It helped us to get the harmonization language of S.830 amended to exclude dietary supplements. This is the first chance I've had to send it to you.


Spin Doctor
Souurce: http://members.aol.com/nuuaunk/4BC/2084DicPre.htm
Spin Doctor-Title of a professional liar. E.g. political spin doctor, public relations director for the tobacco industry, etc.