Glossary entry

Polish term or phrase:

efekt pierwszeństwa

English translation:

Primacy effect

Added to glossary by jola_nta
Mar 20, 2011 08:46
13 yrs ago
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Polish term

efekt pierwszeństwa

Polish to English Other Advertising / Public Relations
Wykorzystaj efekt pierwszeństwa i koncentracji widza! Tekst zachęcający do kampanii reklamowej, której głównym eementem są spoty wideo wyświetlane przed pokazem filmowym...

Proposed translations

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Primacy effect

Primacy effect
This term is used in the context of message structure of a marketing communication. This refers to a theory that proposes that the strongest arguments should be presented at the beginning of a message. It assumes that the primacy effect is operating, whereby information presented first is most effective.
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27 mins

priority effect (on perception)

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