Glossary entry (derived from question below)
Polish term or phrase:
efekt pierwszeństwa
English translation:
Primacy effect
Added to glossary by
jola_nta
Mar 20, 2011 08:46
13 yrs ago
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Polish term
efekt pierwszeństwa
Polish to English
Other
Advertising / Public Relations
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Proposed translations
(English)
4 +1 | Primacy effect | k_e_siedlecka |
3 | priority effect (on perception) | Marian Krzymiński |
Proposed translations
+1
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Primacy effect
Primacy effect
This term is used in the context of message structure of a marketing communication. This refers to a theory that proposes that the strongest arguments should be presented at the beginning of a message. It assumes that the primacy effect is operating, whereby information presented first is most effective.
This term is used in the context of message structure of a marketing communication. This refers to a theory that proposes that the strongest arguments should be presented at the beginning of a message. It assumes that the primacy effect is operating, whereby information presented first is most effective.
Note from asker:
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27 mins
priority effect (on perception)
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