Glossary entry (derived from question below)
Dutch term or phrase:
“Volume” is niet aan ons besteed
English translation:
It\'s not about quantity.
Added to glossary by
MoiraB
Feb 24, 2010 09:24
14 yrs ago
1 viewer *
Dutch term
“Volume” is niet aan ons besteed
Dutch to English
Marketing
Tourism & Travel
This is part of a quote left in Dutch at the end of a press release written mostly in English by a Swede (!) concerning the summer brochure of a Belgian tour operator specialising in trips to the Nordic countries. BTW, this is the original, unedited version:
Since the start almost 25 years ago as a specialized Nordic tour operator X has kept the focus on high standard fly&drive trips, roundtrips by own car. group trips and duo city breaks for the mature and quality demanding Belgian traveler/ “Levensgenieter”/Bon vivant. “Volume” is niet aan ons besteed, wel kennis, ervaring en vooral liefde voor de bestemming says the owner Mme Y.
I've seen what vD has to say for iets is niet aan iemand besteed (sth is lost/wasted on so), but that doesn't work here. Since this press release is intended for other tour operators (B2B), I suspect "volume" must refer to numbers of bookings. Their emphasis is more on quality than quantity, so to speak. They're not interested in just filling seats/getting loads of bookings - what they do offer is.... ? Any marketing-speak alternatives welcome!
Since the start almost 25 years ago as a specialized Nordic tour operator X has kept the focus on high standard fly&drive trips, roundtrips by own car. group trips and duo city breaks for the mature and quality demanding Belgian traveler/ “Levensgenieter”/Bon vivant. “Volume” is niet aan ons besteed, wel kennis, ervaring en vooral liefde voor de bestemming says the owner Mme Y.
I've seen what vD has to say for iets is niet aan iemand besteed (sth is lost/wasted on so), but that doesn't work here. Since this press release is intended for other tour operators (B2B), I suspect "volume" must refer to numbers of bookings. Their emphasis is more on quality than quantity, so to speak. They're not interested in just filling seats/getting loads of bookings - what they do offer is.... ? Any marketing-speak alternatives welcome!
Proposed translations
(English)
Proposed translations
+4
41 mins
Selected
It's not about quantity. We go for knowledge, experience and, most of all, [etc]
Vrije vertaling, maar de vlag dekt de lading wel, denk ik. Je kan het sowieso niet letterlijk vertalen.
4 KudoZ points awarded for this answer.
Comment: "The text already overuses 'quality' or I might have gone for Jack's suggestion. I'll probably opt for: 'It's not about quantity. X, Y and Z are what really count for us (or: matter to us)'. Thanks everybody!"
+1
1 hr
We are more interested in the quality of your stay than bulk bookings.
...or words to that effect. There are so many different ways of expressing this.
+1
2 hrs
We don't focus on quantity/the masses
It's clear that they are providing custom, individually catered trips, so I'd be inclined to find something to describe that specifically. Here, "Volume" specifically is in the context of "large quantities of people". They don't focus on providing a lot of trips, but quality trips instead.
You could possibly also say "We focus on quality over quantity" or something similar.
It can't easily be translated 1:1, in any case, some creative writing is required.
You could possibly also say "We focus on quality over quantity" or something similar.
It can't easily be translated 1:1, in any case, some creative writing is required.
+3
2 hrs
Quality counts, not volume.
Perhaps with the addition of: 'for us', e.g. 'For us quality counts, not volume'. Or something like that...
Peer comment(s):
agree |
Ron Willems
: yes, "volume" works well in English too
3 hrs
|
Thanks, Ron.
|
|
agree |
L.J.Wessel van Leeuwen
: short, sweet and to the point. Fits well in a marketing leaflet
5 hrs
|
Thanks, Wessel.
|
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agree |
sindy cremer
11 hrs
|
Thanks, Sindy.
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