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acte avec contrat
valide
Sep 28, 2004 03:12
20 yrs ago
French term

Fidélisations

French to English Other Other
Mobile phone products and services. I originally thought of 'customer retention' or 'customer loyalty' but those don't seem to fit, particularly in the first example.

Les produits vendus

Produits avec contrat :
· Abonnements (forfaits, mini forfaits)
· Fidélisations
· Assurance

Produits sans contrat :
· Prépayés
· Accessoires
· Téléphone nus

Un tableau est renseigné avec toutes les informations concernant la fidélisation du client :
- n° de mobile
- n° de sim
- Nombre de points
- Date du dernier renouvellement
- Type de forfait
Proposed translations (English)
4 +1 loyalty/rewards scheme/program
4 continuous promotion
3 retention
3 Not for grading
2 Personalization

Discussion

suezen Sep 28, 2004:
Googling again, loyalty program seems a good option in the context.
suezen Sep 28, 2004:
Possibility!
suezen Sep 28, 2004:
In that case, could it be promotional offers?
Another possibliter is a fidelity contract.
Non-ProZ.com Sep 28, 2004:
sales staff This is a booklet of procedures for sales staff.
suezen Sep 28, 2004:
Could be. Who gets to read it, the customer or the sales staff?
Non-ProZ.com Sep 28, 2004:
more clarification Development of customer loyalty under some circumstances, but Fidelisations is listed as one of the products sold with a contract, like insurance and a subscription. Therefore, 'customer loyalty' can't really be considered a product. What do you think of Loyalty Program? Does that fit?

Proposed translations

+1
1 hr
French term (edited): Fid�lisations
Selected

loyalty/rewards scheme/program

Clearly what we have here is a program where the customer gets points (which are explicitly mentioned in the last quote), which, if they are to serve any purpose, must be eventually redeemable for something (unlike the points awarded around here). These schemes have various names: rewards schemes, loyalty programs, etc.
Peer comment(s):
agree Sara Freitas : sounds logical to me.
4 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "OK, that's what I first had. Thanks."
11 mins
French term (edited): Fid�lisations

retention

A suggestion
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12 mins
French term (edited): Fid�lisations

continuous promotion

Routledge

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Note added at 14 mins (2004-09-28 03:27:12 GMT)
--------------------------------------------------

development of customer loyalty
development of brand loyalty are further possibilities
Something went wrong...
30 mins
French term (edited): Fid�lisations

Personalization

may be?
Something went wrong...
1 hr
French term (edited): Fid�lisations

Not for grading

I think this refers to longer-length contracts...for example, by signing on for 24 months instead of 12, the customer might be eligible for an additional discount. This could be an "add-on sale" at the time the contract is sold.

--------------------------------------------------
Note added at 1 hr 24 mins (2004-09-28 04:37:42 GMT)
--------------------------------------------------

Try a search for \"long-term loyalty contracts\" and see what you find.
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