Sep 22, 2002 22:43
22 yrs ago
French term

contraste au sein

Non-PRO French to English Marketing soft drinks
This is a subtitle of a marketing presentation for a soft drink. Unfortunately I don't have the text which follows it, but the sentence reads: "Contraste au sein de la famille XXX". "Famille" here refers to the ensemble of products in a certain soft drink product line.

Proposed translations

+3
1 hr
Selected

differentiation within the brand or family of products

... enjoyed by most brand and marketing ... functional structure, but design freedoms within ... parameters,
but the potential for differentiation ... The key to online brand ...
emailmarketing.searchfactor.com/emailmarketing_20.htm - 17k - Cached - Similar pages

FrontierStrategies! Marketing Intelligence
... 5.5 Competitor brand differentiation? ... 7.5 Marketing history & materials to date (as
relevant ... forms of client interface should be aligned within the Brand ...
frontierstrategies.com/question.htm - Similar pages

NONE: Re: ONLINE-ADS>> Differentiation/revenue via community/ ...
... 2. *Meaningful* differentiation is difficult, unless: 3. You ... them sell whatever you
feel fits within your "community-brand ... you also set up a co-marketing ...
www.o-a.com/archive/1998/October/0133.html - 8k - Cached - Similar pages

Marketing tools for webmasters
... and the enterprise would likewise die within ... business, and the real job for marketing ... is
the age of the brand. ... let's just forget rational product differentiation ...
www.dotfactor.com/artman/publish/marketing_41.shtml - 31k - 20 Sep 2002 - Cached - Similar pages

Repertory Grid Interviewing for Marketing Professionals
... Information for Marketing and Advertising Professionals, Consultants ... Enquire Within
can be used to explore brand awareness and brand differentiation ...
www.enquirewithin.co.nz/marketin.htm - 10k - Cached - Similar pages

The European 3-D Imaging Market ? Survival of the Fittest
... of the key elements for survival within the marketplace and companies constantly
strive to achieve differentiation either based on their marketing mix, brand ...
www.frost.com/prod/news.nsf/3fcc3449277e0b738025695d006cfe7... ad14144f689196ee86256bb500584bf5?OpenDocument - 41k - Cached - Similar pages

MFCafe: Blue Plate Special - A Brand Identity Challenge (May 22, ...
... of a pervasive lack of differentiation ... the applicability of traditional packaged-goods
marketing ... True Brand Management Is it ... of advertising and branding within ...
www.mfcafe.com/pantry2000/bps_052200.html - 10k - Cached - Similar pages

[PDF]DIFFERENTIATION
File Format: PDF/Adobe Acrobat - View as HTML
Your browser may not have a PDF reader available. Google recommends visiting our text version of this document.
... We have one major competitor within ... and are always looking for marketing ... fresher."
Recently, Pan Pepin real- DIFFERENTIATION ... a quick pull, Pan Pepin brand's ...
www.burford.com/product/tie/sealer/btf100/ TEC%20Reprint%20April%202002.pdf - Similar pages

Identity Branding
... distinct and locally visible brand DIFFERENTIATION ... Learn how to create a brand ... difference
between advertising, promotion, marketing ... they fit (or not) within ...
www.identitybranding.com/services.asp - 19k - Cached - Similar pages

Field of Dreams - Marketing Aesthetics
... Within a marketing context, a company must find "a powerful point of differentiation ... that
depict the multifaceted personality of the company or brand." How? ...
www.ourtowncenter.com/nuggets/n021.html - 11k - Cached - Similar pages


Peer comment(s):

agree writeaway : If this is what they mean (I'm not so sure: I think it's just statment of fact, not the intro to a discussion about brand differentiation).
7 mins
agree Francis MARC
5 hrs
agree & Associates (X)
6 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Now that I've seen the rest of the text, "differentiation" seems to work best here. Thanks."
+5
5 mins

contrast within the XXX product line

au sein de = within, ...
Peer comment(s):

agree Jean-Luc Dumont : or contrast in
52 mins
Merci
agree writeaway : son't mean to break up this mutual adminration society but I prefer the short version for a marketing phrase
1 hr
agree Aida Macedo
1 hr
agree & Associates (X)
7 hrs
agree Florence Bremond
8 hrs
Something went wrong...
+3
1 hr

Contrasting differences in the XXX product line

(There exist) contrasting differences in the XXX product line

contrasting diffrences in the XXX product line can be seen
Peer comment(s):

agree JCEC
6 mins
agree writeaway : just find it a bit long and involved for a subtitle
33 mins
agree & Associates (X)
6 hrs
Something went wrong...
4 hrs

Taste the difference!

(or is that someone's trademark??)

I'm taking some liberties here, but maybe you can work it into the sentence.
Something went wrong...
9 hrs

subtle differences within XXX

As a subtitle
(thinking of for example, coke, diet coke, coke with a twist of lemon etc)

hth
Something went wrong...
15 hrs

branding within a product line/family

Standard terms.
Something went wrong...
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