English term
on-brand
This one should be fairly obvious. You define what your “brand” is and then everything you produce, be it an ad or an image or a one-sheet, needs to match that brand in terms of look, feel, and tone. If you hit that target, you are now on brand. (The Context of Things)
Bill Callahan not going for two and the win was both on brand and absurd. (The Athletic)
Russian YouTubers making a fake Tesla Cybertruck feels so on-brand for 2019 that it couldn't possibly be true. And, yet, here we are. (Mashable)
| 3 +4 | afín a [la marca] |
Mónica Algazi
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Jan 3, 2020 18:11: changed "Kudoz queue" from "In queue" to "Public"
Jan 3, 2020 18:25: Andrea Capuselli changed "Vetting" from "Needs Vetting" to "Vet OK"
Jan 3, 2020 18:55: changed "Stage" from "Preparation" to "Submission"
Jan 6, 2020 19:54: changed "Stage" from "Submission" to "Selection"
Mar 3, 2020 18:22: Ezequiel Flores changed "Stage" from "Selection" to "Completion"
Proposed translations
Uruguay
ATA-certified English-Spanish translator
Native in: Spanish (Variant: Latin American) 
Works in: English to Spanish
afín a [la marca]
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