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- CLICK AND MORTAR
Attività commerciale che si sviluppa sia online nel mondo virtuale (da cui click, sinonimo di interazione elettronica), sia attraverso punti vendita tradizionali nel mondo reale (da cui mortar, cemento). a Glossary from Banca delle Marche - by Valentina Viali
- Example sentence(s)
- L' e-Business non si applica quindi solo alle aziende virtuali (dette click and mortar) che fondano essenzialmente la loro attività sul Net ma anche alle aziende tradizionali (dette brick and mortar, fatte di mattoni e cemento). - kioskea.net
by Valentina Viali - Related KudoZ question
Compare [close] - French
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- Définition :
Expression désignant une entreprise qui existe à la fois dans Internet et dans le monde réel où elle dispose d'installations matérielles.
Note(s) :
L'expression clic et mortier (click and mortar) a été formée sur le modèle de brique et mortier (en anglais brick and mortar ou BAM, où le mot brick a été remplacé par click). Brique et mortier (ou briques et mortier) correspond à une entreprise traditionnelle.
Il est possible de faire précéder les locutions en entrée par les termes entreprise ou société : entreprise clic et mortier, société briques et clics, etc.
GDT - by sporran
- Example sentence(s)
- En effet, les entreprises «brique et mortier», comme on désigne les marchands hors ligne, deviennent de plus en plus «clic et mortier», c'est à dire que leur commerce se développe de plus en plus sur la Toile à côté du moyen traditionnel. - branchezvous.com
by sporran - La stratégie « clic et mortier »
Le rapport souligne l’évolution nécessaire du commerce du livre vers une stratégie « click and mortar », c’est-à-dire combinant un magasin physique – fait de mortier (mortar) – et une boutique en ligne – sur laquelle les acheteurs cliquent (click).
- Libraire du XXIe siècle
by sporran - Related KudoZ question
Compare [close] - Czech
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- Zadání nebylo "click and mortar shop". Bylo "click and mortar", a to může označovat podnik, organizaci, obchod i jiné věci Takže jsou to dvě přídavná jména bez podstatného jména. Own research - by Milos Prudek
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- Začínající podnikatelé si možná někdy položili otázku: Je výhodnější začít podnikat v “kamenném světě” a teprve poté převést byznys na internet? Nebo se rovnou pustit do e-podnikání a “kamenný byznys” začít budovat až po dosažení úspěchu na internetu? ... Ovšem velkou výhodou kamenné pobočky je existence v reálném prostoru. - e-komerce.cz
by Milos Prudek - Related KudoZ question
Compare [close] - Bulgarian
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- компания (бизнес), която търгува и чрез Интернет
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- Компания (бизнес), която осъществява продажби на своите продукти или услуги не само в учрежденията и офисите си, но и по Интернет посредством своя собствена страница за електронна търговия. Own research - by Yavor Dimitrov
- Example sentence(s)
- Clicks and mortar [traders]- бизнеси които търгуват и он- и офлайн. Терминът произлиза от идеята, че бизнесът използва "кликване" (на мишката) и хоросан (по отношение на физическите сгради) в своите методи на търговия в двете потребителски и индустриални пазари - Бизнес насока в Бълга�
by Yavor Dimitrov - В наши дни, повечето обикновени търговци сега добавят е-маркетинг дейности, трансформирайки се в така наречените “click-and-mortar competitors” – търговци предлагащи своите продукти и услуги, както онлайн, така и по традиционния начин. - Seo Bulletin
by Yavor Dimitrov - Related KudoZ question
Compare [close] - Hindi
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- एक प्रकार का व्यापार मॉडल, जिसमें ऑनलाइन और ऑफलाइन दोनों ही प्रकार का संचालन हो रहा हो यानी व्यवसाय के लिए वेबसाइट और रिटेल स्टोर दोनों ही विकल्पों को शामिल किया गया हो। Own research - by Amar Nath
- Example sentence(s)
- क्लिक और मोर्टार - BBC.Hindi
by Amar Nath - La-मेरे, "क्लिक करें और मोर्टार के संयोजन" व्यापार मॉडल और अंतरराष्ट्रीय मानकों के सभी आवश्यक बुनियादी ढांचे के कारण एक environme के लिए प्रयास ... - List of companies
by Amar Nath - Related KudoZ question
Compare [close] - Polish
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- sprzedaż internetowa połączona z tradycyjną
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- Od kilku lat zestawiane są ze sobą dwa modele sprzedaży: tradycyjna sprzedaż poprzez sieci sklepów (brick and mortar) i sprzedaż internetowa. Często mówi się o konkurencji takich właśnie firm. Co się jednak stanie jeżeli połączymy je i otrzymamy click and mortar (sprzedaż internetowa połączona z tradycyjną)? ecommerce.blox.pl - by Michal Kurpinski
- Example sentence(s)
- Jest on wykorzystywany szczególnie przez „przedsiębiorców wirtualnych”(działają tylko w sieci) oraz przedsiębiorców typu „ click and mortar”(działają w sieci okazjonalnie). - nowoczesnafirma.pl
by Michal Kurpinski - Related KudoZ question
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