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    • English
      • Internet, e-Commerce
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          • Term
            • click and mortar
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          • Definition(s)
            • Click-and-mortar business refers to a company with actual facilities where customers can purchase products or services but that also has an e-commerce store where customers can make purchases online. DDA Ltd.
          • Example sentence(s)
            • The eHome business model takes the "brick and mortar" real estate business and transforms it into what Patrick Husting, the company's chief technology officer, calls a "click-and-mortar" operation by merging the power of the Internet with the knowledge of experienced real estate agents. - Microsoft News Center by
            • Some insurers are already in the process of becoming 'clicks and mortar' e-businesses with a preliminary strategy of single transaction pages at their public web sites and with private extranets designed for customers or agents. - facworld.com by
            • Despite the growth in such click and mortar approaches to e-commerce, little research has specifically addressed this common business model. - Journal of Interactive Advertising by
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    • Romanian
      • Internet, e-Commerce
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          • Term
            • (comert) electronic si traditional
          • Additional fields of expertise
          • Definition(s)
            • (comert) electronic si traditional = afaceri folosind mai multe canale de distribuţie dintre care şi Internetul având la bază un model de afaceri tradiţional; îmbină oportunităţile oferite de Internet cu metodele tradiţionale de afaceri. studies on business in Romania - by Dora Ilie (X)
          • Example sentence(s)
            • În acelaşi timp, există de asemenea termeni referitori la organizaţiile care funcţionează atât online cât şi fizic, numite companii „click-and-mortar”, în timp ce companiile tradiţionale, care funcţionează doar offline sunt numite „brick-and-mortar”. - study on business by Dora Ilie (X)
            • Tipuri de afaceri:  Pure-play: afaceri realizte doar pe internet neavând precedent în afacerile tradiţionale (Amazon, eBay, Ryan Air).  Clicks-and-mortar: afaceri folosind mai multe canale de distribuţie dintre care şi Internetul având la bază un model de afaceri tradiţional (produse industriale, bănci, asigurări etc.). Clicks-and-mortar este un termen anglo-saxon care indică întreprinderile, care îmbină oportunităţile oferite de Internet (click sinonimă cu interacţiunea electronică) cu metodele tradiţionale de afaceri (de aici mortar, ciment). Acest termen este folosit pentru a distinge aceste înterprinderi de cele care lucrează doar în mod tradiţional (numite şi bricks-and-mortar) şi de cele care lucrează doar online (numite şi dot-com). Sinonim pentru Clicks-and-mortar este Bricks-and-click. - study on business by Dora Ilie (X)
            • Retail eficient inseamna o combinatie intre retailul clasic si cel on-line - asa-numitul model click’n’mortar -, in care comanda se face on-line, iar ridicarea produsului se face din showroom”, a declarat Radu Apostolescu, manager de marketing si actionar al eMAG. Potrivit acestuia, rata de conversie a vizitatorilor magazinului on-line in cumparatori se tripleaza in zonele in care exista showroom. - study on business by Dora Ilie (X)
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    • French
      • Internet, e-Commerce
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          • Term
            • clic et mortier
          • Additional fields of expertise
          • Definition(s)
            • Définition : Expression désignant une entreprise qui existe à la fois dans Internet et dans le monde réel où elle dispose d'installations matérielles. Note(s) : L'expression clic et mortier (click and mortar) a été formée sur le modèle de brique et mortier (en anglais brick and mortar ou BAM, où le mot brick a été remplacé par click). Brique et mortier (ou briques et mortier) correspond à une entreprise traditionnelle. Il est possible de faire précéder les locutions en entrée par les termes entreprise ou société : entreprise clic et mortier, société briques et clics, etc. GDT - by sporran
          • Example sentence(s)
            • En effet, les entreprises «brique et mortier», comme on désigne les marchands hors ligne, deviennent de plus en plus «clic et mortier», c'est à dire que leur commerce se développe de plus en plus sur la Toile à côté du moyen traditionnel. - branchezvous.com by sporran
            • La stratégie « clic et mortier » Le rapport souligne l’évolution nécessaire du commerce du livre vers une stratégie « click and mortar », c’est-à-dire combinant un magasin physique – fait de mortier (mortar) – et une boutique en ligne – sur laquelle les acheteurs cliquent (click). - Libraire du XXIe siècle by sporran
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