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Portuguese
- Marketing
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    - Term
      - associação de marcas
    - Additional fields of expertise
      - Marketing - by Enrique Cavalitto
      - Advertising / Public Relations - by Enrique Cavalitto
    - Definition(s)
      - Co-branding ocorre quando duas ou mais marcas se juntam para formar um produto único de marca composta. Own research - by Maria Teresa Borges de Almeida
    - Example sentence(s)
      - Esse exemplo de associação de marcas, ou co-branding, foi colocado em prática a partir de recomendações de leitura divulgadas pelo clube do livro da apresentadora. - Quando 2 é melhor que 1 by Maria Teresa Borges de Almeida
      - Presentemente, existe pelo menos um sistema de cartões nacional a operar em cada país da área do euro. Para permitir a utilização fora do país em que são emitidos, os cartões nacionais são muitas vezes produzidos em associação de marcas (co-branding) com a Visa ou a MasterCard. - Banco Central Europeu by Maria Teresa Borges de Almeida
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Romanian
- Marketing
  - Search
    - Term
      - co-branding
    - Additional fields of expertise
      - Marketing - by Enrique Cavalitto
      - Advertising / Public Relations - by Enrique Cavalitto
    - Definition(s)
      - Cobrandingul constituie o alianta intre branduri prin care ambele parti au de castigat. Este o alianta cu caracter temporar, de multe ori se concretizeaza doar cu o simpla promotie. Produsele rezultate dintr-un astfel de parteneriat au dubla paternitate. Cele mai reusite exemple sunt: “Smart”, “Twingo Kenzo”, “SonyEricsson”, “Flanco-Credisson”, “Nestea”. BizWords - by George C.
    - Example sentence(s)
      - Definiţia „co-branding-ului” poate varia de la o reţea de carduri la alta. În general, se referă la existenţa pe faţa cardului a unui logo al reţelei de carduri, precum şi al unui al doilea logo (al unei reţele sau al unei instituţii non-bancare). - Comisia Europeană by George C.
      - MasterCard Europe a anuntat castigatorii premiilor europene pentru carduri co-branded, editia 2008. Ceremonia de decernare a premiilor a avut loc in timpul celei de-a noua conferinte MasterCard pentru programe de afinitate si co-branding, care s-a desfasurat in Malta. - Brandinfo by George C.
      - O alianta intre branduri, prin care se urmaresc solutii de tip castig/castig, ar putea fi preferabila in locul concurentei clasice. In termeni de marketing, aceasta operatiune se numeste cobranding (uneori se mai folosesc si termenii „brand alliance“ sau „brand bundling“). Se poate, de asemenea, vorbi de co-branding promotional, care inseamna aliante pe termen scurt si acopera in special comunicarea, sau de aliante strategice, pe termen lung, ce presupun investitii mari si impartirea costurilor si a riscurilor inovatiei. - IQads by George C.
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Finnish
- Marketing
  - Search
    - Term
      - yhteisbrändäys
    - Additional fields of expertise
      - Marketing - by Enrique Cavalitto
      - Advertising / Public Relations - by Enrique Cavalitto
    - Definition(s)
      - Yhteisbrändäys tarkoittaa kahden tai useamman tunnetutun yrityksen tuotemerkin (brändin) yhdistämistä asiakkaille suunnatuissa markkina-operaatioissa. Esimerkki: Nordea MasterCard Own research - by Jussi Rosti
    - Example sentence(s)
      - Kiristyvä kilpailu ajaa yrityksiä yhteisbrändäykseen. - Talentum by Jussi Rosti
    - Related KudoZ question

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Czech
- Marketing
  - Search
    - Term
      - co-branding
    - Additional fields of expertise
      - Marketing - by Enrique Cavalitto
      - Advertising / Public Relations - by Enrique Cavalitto
    - Definition(s)
      - Značení výrobků známými značkami více výrobků je tzv. co-branding. google books - by Blanka Salkova
    - Example sentence(s)
      - Co-branding mohou pouzívat nejen vyrobci hotových výrobků, ale i firmy, které vyrábějí komponenty. - google books by Blanka Salkova
    - Related KudoZ question

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