https://www.proz.com/kudoz.php/english-to-chinese/marketing/5181989-ethnography.html

Glossary entry

English term or phrase:

ethnography

Chinese translation:

民族志

Added to glossary by wonita (X)
Apr 22, 2013 18:31
12 yrs ago
English term

ethnography

English to Chinese Marketing Marketing
Methods borrowed from ethnography and sociology, on the other hand, provide the designer with some important means of achieving this end.

Discussion

Teplocteur Apr 23, 2013:
从哲学和地理学角度看,解释为“民族志”;
从医学角度看,解释为“人种志”

Proposed translations

+1
27 mins
Selected

民族志

Peer comment(s):

agree Jinhang Wang : This version is more popular
6 hrs
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4 KudoZ points awarded for this answer. Comment: "Thank you all!"
47 mins
+1
6 hrs

人种志学

http://www.aigachina.org/content.cfm/how-is-aiga-active-in-t...

I don’t pretend to be confident about this, but this is what AIGA uses.
Peer comment(s):

agree Jinhang Wang : 这里加个“学”字更准确了
1 hr
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7 hrs

人种志

Below is the entry in Britannica Encyclopedia:

人种志 [ethnography]
人类学

对人类特定社会的描述性研究项目或研究过程。当代人种志的研究工作几乎完全根据实地调查。许多人种志学者都在调查地区居住一年或更长的时间,学习当地的语言,而且尽最大的可能投入当地人的日常生活之中。但同时还要保持一个观察者不偏不倚的立场,人种志工作者通常都设法与“通报者”形成比较亲密的关系以了解文化生活各方面的具体情况。详细的笔记仍然是调查工作的主要手段,但是人种志工作者已经使用诸如照相机、录音机和录像机等以增加自己笔记的内容。当代人种志与文学理论交互影响。参阅马林诺夫斯基(Malinowski, Bronislaw [Kasper])和文化人类学(cultural anthropology)。
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