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Virtual teaser - ProZ.com Europe International conference - Rome 2011

Apr 7, 2011



Presentation

Sneak preview of Traveling the intercultural highway

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Schedule:This session ended at 16:45
Description:

Short preview from ProZ.com 2011 Rome conference speaker Inga Michaeli for the following session:

The travel industry is big business in Israel. Around one million Israelis travel abroad each year, and most publishers translate their travel guides into Hebrew - primarily Lonely Planet, Michelin, AA, Eyewitness and Berlitz. But how important is it for the average Israeli traveler to find vegemite in Italy, or get an updated list of border crossings into Iran? When translation leans towards adequacy, can travel literature be faithful to the original text, or is the translation expected to be faithful to the target audience and adapt to its tastes and sensibilities? The presentation will survey this important niche in the ever-growing market of translation into Hebrew, with many examples of intercultural transfer.

A short Q&A with the speaker will follow the preview presentation.Attendees can submit questions here on this page before and during the presentation.



To register to attend the May 2011 ProZ.com international conference in Rome, ITA - go to: http://www.proz.com/conference/205 or CLICK HERE!

Language(s):English
Speakers:Inga Michaeli
Based in Israel, Inga Michaeli has translated over 220 titles – fiction, non-fiction and lots of DK and LP travel guides – as well as many hours of movies and TV shows, academic articles and marketing texts in need of some oomph. She is a former Chair of the Israel Translators Association (2008-2010), has taught subtitling, literary translation and creative non-fiction translation at Beit Berl College and is a regular speaker at conferences in Israel and abroad. Her main field of expertise (and true passion) is tourism and travel – she translates (English<>Hebrew) for major airlines, hotel chains, booking sites and other outfits, and is regularly featured in Hebrew travel magazines (Masa Acher) and newspapers (Globes), as well as English travel mags (Holyland and Discover Israel). She is member of the Israel Association of Periodical Press (IAPP), a member of Persona and owner of Wander Words.

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