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The home of professional quality translation - El hogar de las traducciónes de calidad y estilo profesional
Account type
Freelance translator and/or interpreter, Verified site user
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Services
Translation, Editing/proofreading, Subtitling
Expertise
Specializes in:
Advertising / Public Relations
Tourism & Travel
Cooking / Culinary
Human Resources
Manufacturing
Transport / Transportation / Shipping
Sports / Fitness / Recreation
Electronics / Elect Eng
Food & Drink
Environment & Ecology
Also works in:
Telecom(munications)
Economics
Poetry & Literature
Finance (general)
Investment / Securities
Journalism
Furniture / Household Appliances
Internet, e-Commerce
General / Conversation / Greetings / Letters
Management
Law: Taxation & Customs
Retail
Medical (general)
Marketing
Mining & Minerals / Gems
Government / Politics
Photography/Imaging (& Graphic Arts)
Automotive / Cars & Trucks
Science (general)
Safety
Social Science, Sociology, Ethics, etc.
Surveying
Computers: Software
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Rates
Spanish to English - Standard rate: 0.09 CAD per word English - Standard rate: 0.09 CAD per word Spanish - Standard rate: 0.09 CAD per word
Spanish to English: Importance of the Marketing industry in Colombia General field: Marketing Detailed field: Government / Politics
Source text - Spanish La importancia de la industria del marketing en Colombia
Colombia es la cuarta economía más grande de América Latina, además de ser la quinta más innovadora de la región ya que siempre se están adoptando nuevas herramientas y metodología y éstas deben adaptarse a las estrategias de marketing y mantenerse al día con las tendencias del mercado.
En el estudio se les preguntó a marketers y representantes de ventas en Colombia sobre la situación actual de marketing y ventas en el país. De acuerdo a sus respuestas, el 61% de las empresas considera que su estrategia de marketing es efectiva, y de ellos, el 48% señala que convierte más del 30% de sus leads en ventas.
El inbound busca convertir a los usuarios en clientes potenciales logrando captar su atención por medio de la creación de contenidos valiosos y atraerlos hacia el negocio o la empresa. Es una manera sutil de conectar con las audiencias a través de sus búsquedas y necesidades de información en internet.
Un dato que resaltó este estudio, es que en Colombia el 73% de los encuestados utiliza la metodología de Inbound para sus estrategias de marketing, y el 25% utiliza sólo la metodología outbound.
[Tweet “En Colombia el 61% de las empresas cree que su estrategia de marketing es efectiva]
Los mayores desafíos para el marketing en Colombia
Siempre se encuentran desafíos para generar mayor cantidad de tráfico en las páginas web y demostrar el Retorno por Inversión (ROI) en sus actividades de marketing, para la gran mayoría de los encuestados (73%) este desafío se encuentra en la generación de tráfico y leads, para el 43% es la prueba del ROI en sus actividades de marketing.
El 29% encuentra un desafío en el manejo de su sitio web, mientras que para el 27% el desafío es asegurar un presupuesto, el 26% considera difícil identificar las tecnologías adecuadas, y el 21% encuentra dificultad al capacitar a su equipo.
El 62% de las empresas en Colombia planea crecer o mantener sus equipos de venta, y se planea que éstos crezcan entre un 10% y un 25%, pero ninguna de ellas planea disminuir el tamaño de sus equipos.
Y ¿Cuál es la prioridad más importante para los marketers en Colombia? Para el 75% la mayor prioridad es convertir sus contactos o leads en clientes, mientras que el 48% piensa en aumentar el tráfico del sitio web y en tercer lugar aumentar los ingresos provenientes de los clientes existentes (40%).
La distribución de contenido se puede lanzar desde diferentes canales de distribución. YouTube será uno de los canales de distribución más utilizado en los próximos meses (60%). Otros de los canales que destacaron fueron Facebook Video (53%), Instagram (40%) y aplicaciones de mensajería instantánea (26%)
La mayoría de las empresas colombianas (56%) señaló que la principal fuente de oportunidades de venta son los leads generados por marketing y ventas, siguiendo con las recomendaciones (39%), y como red social preferida, Facebook sigue liderando con el 80% de la preferencia para uso profesional, seguida por LinkedIn (69%) y Twitter en tercer lugar (63%).
Translation - English The importance of the marketing industry in Colombia
Colombia is the fourth largest economy In Latin America, in addition to being the fifth most innovative of the region, continually adopting new tools and methodology. These are continually being adapted to innovative marketing strategies, allowing them to keep up to date with market trends.
In this study, we asked Colombian marketers and sales representatives what their marketing strategies were, in respect to current sales. According to their responses, 61% of companies considered their marketing strategy to be effective, and that 48% indicated that they were able to convert more than 30% of their leads into sales.
They sought to convert users into potential customers by capturing their attention through the creation of valuable and attractive content found within the company. It is a subtle way to connect with audiences through searches and information found on the internet.
A fact highlighting this study shows that in Colombia, 73% of respondents used the inbound methodology for their marketing strategies, while only 25% use the outbound methodology .
The biggest marketing challenge in Colombia is the lack of use in Twitter, where only 61% on companies use this marketing strategy effectively
The challenge is in generating as much web page traffic as possible, while continually demonstrating a return on investment (ROI) in marketing activities. For the vast majority of respondents, (73%) had challenges in generating traffic and leads, which, in turn,needs to produce a 43% ROI on marketing activities.
29% found it challenging to manage their websites, another 27% found it challenging to stay within budget, 26% have difficulty in identifying the appropriate technologies, and finally, 21% found difficulties in team training.
62% of Colombian companies plans to grow or maintain their sales teams. Those planning to grow project it at 10% to 25%, while none expect to decrease the size of their marketing equipment.
What is the most important priority for Colombia marketers? 75% say that converting contacts or leads into customers is their highest priority, while 48% believe in increasing web site traffic while thirdly, 40% want to increase revenues from existing customers.
Marketing diversification can be launched from different distribution channels: YouTube will be one of the most widely used distribution channels in the coming months, at 60%. Some of the other channels that were also highlighted were Facebook Video at 53%, Instagram at 40% and messaging applications at 26%.
The majority of Colombian companies, (56%) indicated that the main source of sales opportunities will be leads generated by marketing and sales. It is believed that 39% will use social networking as a means to generate clients: Facebook continues to be the preferred professional usage at 80%, followed by LinkedIn at 69% and lastly, Twitter in third place, at 63%.
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Translation education
Other - BYU, Hawaii
Experience
Years of experience: 26. Registered at ProZ.com: Mar 2018.
Spanish to English (MCIS Language Solutions, verified)
Memberships
N/A
Software
Adobe Acrobat, EZTitles, Google Translator Toolkit, Microsoft Excel, Microsoft Office Pro, Microsoft Word, Babylon, Babylon, Ooona (Subtitling), Powerpoint, ProZ.com Translation Center
My name is Ronald Cryer and I am a Canadian (Montreal) who moved to Colombia in 2017.
Having been a bilingual financial adviser for 32 years and having used translation in my career, I have
discovered that I truly enjoy using the knowledge that I have accumulated over
the years to work full time in the translation field. I am currently
translating for a local government freelance employee here in Colombia. I have
worked on numerous different projects so far in my short time as a translator in
Colombian. Having studied spirituality for 20+ years, I understand the importance
of professionalism acquired through my 32 years as an investment adviser.
I am also fully qualified as a subtitling specialist through course taken at GoSub.
Let's connect and allow me to be part of your translating project.
My two main fields of expertise as a translator:
Business/financial & Marketing
Business/Financial
v Financial strategies
v Goal setting objectives
v Budget planning
v Asset allocation techniques
v Diversification
v Mutual funds, stock markets
v Wills and important documents
v Insurance terms: long care disability, critical illness
disability
v Group insurance, group investment plans
v Key-man benefits
v Cash-flow statement, financial statements,
profit & loss, balance sheet
v Income statement, capital, liabilities,
depreciation, valuation
v Gamma hedging, tactical trading, intraday
Momentum index
v Beta, alpha, block trade, shorting, bear, hedging
v Financial haircut, accounting noise, across the
board, alligator property
v Automatic stabilizer
Marketing
v Self-promotion or personal marketing
v Buzz words associated with selling yourself
v Self-marketing phrases
v Positive slants
v Personal and business branding
v Elevator speech - quick impact self-selling
v Understanding digital marketing tools
v Smooth sentence flows, idea to idea
v SWOT analysis
v Holistic, iterate, KPI, low-hanging fruit,
omnichannel
v Thought leader, micro-influencer, B2B marketing
Keywords: Canadian, residing in Colombia since 2017, experienced, open, competitive, eager, enthusiastic, open, intelligent, available. See more.Canadian, residing in Colombia since 2017, experienced, open, competitive, eager, enthusiastic, open, intelligent, available, creative, responsible, professional, articulate, educated, well-rounded, organized, resourceful, calculated, innovative, smart, trustworthy, reliable, well-rounded, astute, eager, resourceful, authentic, witty, pensive, openminded. See less.