C04-Trends: Hispanic Markets of North America
Course summary
Description Hispanics in the Global Village of the 21st Century. Learn the statistics and important cultural information about the Hispanic market, specially in the USA, to use this information as your competitive edge. Use this knowledge to help your current (or future clients) understand the importance of reaching millions of Spanish-speakers in the USA and Latin America who are potential users of their products and services (for example translating their web sites and corporate brochures a crucial part of reaching audiences in markets where the target reader may be using search engines in Spanish). This 180-minute workshop is full of statistical and cultural information about the Hispanic market, and provides important reference materials. Target audience Professional Interpreters Aspiring Interpreters Professional Translators Aspiring Translators Language Service Providers and/or their freelancers Bilingual personnel working or aspiring to work with hispanics Cross-cultural communicators, interculturalists, as well as administrators and personnel who deal with or want to learn about Cultural Diversity in the workforce Learning objectives "CLAS" Bundle 4 of 4 This workshop provides an understanding of the hispanic market in terms of size, demographic, geographic and economic profile, as well as ethnic, social and cultural background; it includes historical origins, immigration to the US and its impact on multicultural communication. At the end of this workshop, attendees will have a better understanding of the characteristics of the hispanic market in the 21st century. Prerequisites None. Registration and access Click to expand Price: 40.00 USD Click on the buy button on the right to purchase your seat Participation fee includes unlimited access to the recording. How do I purchase the video? To purchase your seat at this session please click on the "buy" button. After your payment is received, your status will be changed to “registered and paid” and an invoice and receipt of payment will be sent to you for your records. How do I access the video? Once the payment is processed you will be able to watch the video here Online Workshop C04: Understanding the impact of HISPANICS in the current markets of North America. Created by Claudia Brauer View feedback | View all courses
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