C04.3-Trends: Hispanics in North America
Course summary | Start time: | Nov 5, 2015 16:00 GMT  Add to calendar 
Duration: 90 minutes.
Check what time the course is running in your local time here.
Important: Those who purchase a seat in advance may be able to pay an "early bird" or cheaper price, while those who confirm participation later or last minute, may likely have to pay a higher fee. In some training sessions a price increase based on the number of registrants may also apply, i.e. the first 15 registered pay one price, the next 10 pay a a slightly higher price etc.
Early payment is advised in order to secure participation and help reach the course minimum participation - unfortunately, courses may occasionally be cancelled or rescheduled, if the confirmed participation in advance is very low.
Your purchase includes:
* access to the online session with a Q&A portion,
* unlimited access to video recording and multiple handouts (available within one working week after the session),
* a certificate of attendance available for download from your ProZ.com profile.
Even if you do not attend the online session you will still have unlimited access to the video recording and training materials within one working week after the session.
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Once uploaded, the video will be available from the video centre
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| | Language: | English | | Summary: | You know that the Hispanic market is huge, but do you have the business information needed to help your clients (current and future) make decisions about their communication with Hispanics in the US and Latin America? This workshop provides the data and knowledge that will help you support your claims about the vital role of communicating in Spanish with the growing Hispanic audience. The webinar will last 90 minutes. |
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Description Hispanics in the Global Village of the 21st Century.
Learn the statistics and important cultural information about the Hispanic market, specially in the USA, to use this information as your competitive edge. Use this knowledge to help your current (or future clients) understand the importance of reaching millions of Spanish-speakers in the USA and Latin America who are potential users of their products and services (for example translating their web sites and corporate brochures a crucial part of reaching audiences in markets where the target reader may be using search engines in Spanish). This 90-minute workshop is full of statistical and cultural information about the Hispanic market, and provides important reference materials.
More training sessions with this trainer:
November 13 Terminology, Chasing Terms Online (#T18V-90)
November 20 Terminología: Cómo buscar términos en línea (#T/E19V-90)
December 3 Iniciación en Interpretación Telefónica (#In/E13V-90)
Target audience Professional Interpreters
Aspiring Interpreters
Professional Translators
Aspiring Translators
Language Service Providers and/or their freelancers
Bilingual personnel working or aspiring to work with hispanics
Cross-cultural communicators, interculturalists, as well as administrators and personnel who deal with or want to learn about Cultural Diversity in the workforce
Learning objectives This workshop provides an understanding of the hispanic market in terms of size, demographic, geographic and economic profile, as well as ethnic, social and cultural background; it includes historical origins, immigration to the US and its impact on multicultural communication. At the end of this workshop, attendees will have a better understanding of the characteristics of the hispanic market in the 21st century. Some of the topics we will cover include:
Hispanic Heritage
Ethnicity Vs. Race
Spanish Speakers
Dialects
LEP
Market and Population
Characteristics
Gender Roles
Religion
Family Ties
Media
Hispanic Business
Latino Youth
Healthcare
U.S. Census 2010
Country of Origin
Population Projections
Statistics and Reports
Resources and Tools
Registration and access Click to expand To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.
After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.
How do I access the online platform?
72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.
Important: Those that purchase a seat in advance may be able to pay an "early bird" or cheaper price, and those that confirm participation later or last minute, may likely get to pay a higher fee. In some training sessions a price increase based on the number of registrants may also apply, i.e. the first 15 registered pay one price, the next 10 pay a a slightly higher price etc.
Early payment is advised in order to secure participation and help reach the course minimum participation - unfortunately, courses may occasionally be cancelled or rescheduled, if the confirmed participation in advance is very low. Virtual platform system requirements Click to expand Virtual platform system requirements
For PC-based Users:
• Required: Windows® 8, 7, Vista, XP or 2003 Server
• Required: Internet Explorer® 7.0 or newer, Mozilla® Firefox® 4.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL, or better Internet connection
• Recommended: Dual-core 2.4GHz CPU or faster with 2GB of RAM (recommended)
For Mac®-based Users:
• Required: OS X 10.7 Lion, 10.8 Mountain Lion, 10.9 Mavericks and 10.10 Yosemite
• Required: Safari™ 3.0 or newer, Firefox® 4.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL, or better Internet connection
• Required: Intel processor (2GB of RAM or better recommended)
To Use VoIP (microphone and speakers or headset):
• Required: Fast Internet connection (700Kbps or more recommended)
• Required: speakers or headset (USB headset recommended)
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.
Recommendations
• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.
Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly. Created by Claudia Brauer View feedback | View all courses | Bio: Claudia became a trainer of translators and interpreters in 2011, after 35 years of experience as a translator and interpreter. She is also a speaker, writer and blogger on topics related to the current state of the translation and interpreting industry.
She has designed and delivered more than 300 hours of proprietary content and uses her wikis to freely disseminated some 25 copyrighted tools designed to help translators and interpreters in the 21st century virtual village.
The vision of BrauerTraining is to educate translators and interpreters, so they may become great quality professionals with a high code of ethics, embracing technology to remain competitive in today's world.
Claudia can be found on the web at http://brauertraining.com and on Twitter as @Brauer21Century. |
General discussions on this training | | | | X Sign in to your ProZ.com account... | | | | | | Do you have any questions about ProZ.com training? Feedback on this course (1)  | Very satisfied (4 out of 5) | | "Helpful and resourceful." |
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