A new study has revealed that 59 per cent of Britons would not use a company that had obvious grammatical or spelling mistakes on its website or marketing material, and 82 per cent would not use a company that had not correctly translated its material into English.

The research, conducted by Global Lingo, polled 1,029 UK adults on their online purchasing and browsing habits.

Those taking part were asked whether or not they tended to notice the quality of spelling or grammar or a company’s website – 74 per cent said yes.

When asked whether bad grammar or obvious spelling errors would stop them buying from the website, 59 per cent said it would, with the majority claiming that they “wouldn’t trust” the company to provide a good quality service. Others would be put off due to an obvious lack of care, or would consider the company to be unprofessional. More.

See: Real Business

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