Yes. Specialists always do better. There is no debating this.

I can’t think of any freelancer who made it big as a handyman.

The world already has plenty of all-purpose copywriters, versatile translators, general web designers and utility infielders. Don’t jump into that haystack. You will be lost forever.

It sounds paradoxical, but the longer your ‘list of services’, the broader your ‘expertise’ the less skillful and useful you appear. And the lower your fees will go. (“But I really can do all that” you say. Maybe, but clients won’t believe it, and certainly won’t be considering you top tier. It looks like you’re flailing, hoping to hit something.)

If ‘doing everything’ were the key to riches, the superstars would do be doing everything. They most definitely are not. More »

See: The Freelancery
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