I predicted that we’d see a lot more use of this word in the years ahead. Why? Because “translation sounds like a commodity; transcreation sounds like a service.”

So here we are in 2013 and a Google search on Transcreation brings up 392,000 results.

Translators often cringe when hearing this word. And I have often felt the urge to do the same because, frankly, good translators and translation agencies have been providing this service all along. More >>