So, it turns out localization is a really important part of game discovery, since it opens up so many new potential markets for your PC/console games. How do localization and discovery interact? Well, for example, the Chinese market is massive on Steam. If your game isn’t translated into Chinese, most of the millions of Steam players in China won’t even see it as a default game in their Steam store.

(Another way to look at it: if you do a Chinese translation, it’s like you’re competing in a different Steam store with 6,000 games instead of 34,000. Sounds like a good idea, right?)

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