YouTube has released a new set of tools for creators to help them broaden their appeal by offering translation services for their videos.

YouTubers can now crowdsource subtitles from their viewers and also get professional translation for their titles and descriptions through a new YouTube-hosted marketplace.

It’s not long since YouTube announced its new ad-free subscription service, YouTube Red, so this could be one way of the company showing value to potential viewers and its video stars.

VICE is used an example of how translated videos can increase viewership, as daily watchtime on its channel doubled when videos were translated into Spanish and Portuguese. More.

See: TNW

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