Sep 12, 2013 16:42
11 yrs ago
2 viewers *
German term

gesteckt sein

German to English Marketing Marketing
Der Anspruch an modernes, schlagkräftiges und effizientes Marketing ist gesteckt: doch wie
ist er in der Praxis erreichbar?


wie könnte man " ist gesteckt" hier übersetzen?


danke

Discussion

ViBe Sep 12, 2013:
XXX is common knowledge Or "XXX is obvious" or even simpler: "XXX is there, but HOW can we put it into practice / turn it into reality?"
aykon (asker) Sep 12, 2013:
this is the header, nothing before
philgoddard Sep 12, 2013:
I think we need to know what comes before this sentence. All three answers are possibilities, depending on the context.

Proposed translations

+1
45 mins
Selected

set (out)/established/laid out

"..expectations on compelling and efficient marketing today have already been set (out)/established/laid out.."

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Note added at 1 day8 hrs (2013-09-14 01:35:13 GMT)
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I also like:

"..expectations have been spelled out"
Peer comment(s):

agree palilula (X) : Actually, all 3 suggestion provided so far can be used and it will make sense; however, I always like the suggestions of MM.
2 hrs
Thank you for your kind words!
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4 KudoZ points awarded for this answer. Comment: "fits best in a header, thanks"
+2
24 mins

It is agreed that...

I think you need to rephrase this sentence. Normally "is mapped out" would fit for "ist gesteckt", but it doesn't somehow seem to fit in this sentence. So I'd rephrase along the lines of "It is agreed that marketing needs to be modern, punchy and efficient - but how can this be achieved in practice?"
Peer comment(s):

agree Ramey Rieger (X) : Or, We all know/There is no doubt/Clearly - your rephrasing is exactly how I would do it! Be well, Phoeberuth
1 hr
agree Lancashireman
5 hrs
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32 mins

to be in place

is available
is in the appropriate or usual position or order
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18 hrs

(marketing) is intended to be

I would also turn it round like phoeberuth.
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