Glossary entry (derived from question below)
German term or phrase:
Geschmacksverflachung
English translation:
homogenisation of taste
German term
Austria
Native in: German
Works in: English to German, German to English, French to German, and 3 more.
Geschmacksverflachung
Jul 6, 2009 16:18: Steffen Walter changed "Field" from "Science" to "Marketing"
Proposed translations
Germany
Quality Translations since 1986
Native in: English
Works in: German to English, English, German, and 6 more.
homogenisation of taste
--------------------------------------------------
Note added at 11 hrs (2009-07-06 18:10:00 GMT)
--------------------------------------------------
response to Steffen (not enough room):
Hi S, that could be misleading IMO, meaning consumers' sense of taste is deteriorating. It has more to do with less product variety. If they were to use one standard (0815) method for all types of cocoa, then all chocolates would end up tasting similar and you wouldn't be able to "taste" where the beans came from, and that'd be öd. (Though your "degeneration" would probably be a consequence of it all, over the course of a few million years :-) .)
| agree |
Steffen Walter
: Might even think of "degeneration". / I see your point. But, in a way, degeneration is progressing much quicker: for example, children have become so accustomed to over-sweetened yoghurts that they are no longer aware of how the "real thing" tastes.
1 hr
|
|
pls. s.o.
|
deterioration in flavour
Italy
Translating is communicating
Native in: German
Works in: English to German, Italian to German
Native in: English 
, Spanish
Works in: Spanish to English, French to Spanish, German to English, and 3 more.
blandness / tastelessness
| agree |
gangels (X)
: blandness in taste
2 hrs
|
|
thank you gangels
|
|
| agree |
Harald Moelzer (medical-translator)
3 hrs
|
|
thank you Harald
|
|
| neutral |
Cilian O'Tuama
: I don't think it's about blandness, in the sense of lacking taste/flavour, but that chocolate would taste similar (less different) no matter which region the beans came from if they were to use the same processing methods for all beans.
4 hrs
|
|
thank you too Cilian
|
|
| agree |
robin25
15 hrs
|
|
thank you robin25
|
Discussion
The 08/15, a WW1 German machine gun, was widely used and very unpredictable ... sometimes it worked, most often it did not. During WW2, 08/15 became a German slang expression meaning "standard issue" or more often "F.U.B.AR" or "S.N.A.F.U".
http://www.ihffilm.com/dvd169.html
This, at any rate, is the explanation I have heard in the past.
...Der Sinn dabei ist, dass wir den Rohkakao ganz individuell verarbeiten können. Rohkakao aus Nicaragua wird anders verarbeitet als Rohkakao aus Brasilien, selbst wenn am Ende bei beiden eine Milchschokolade herauskommt. ...