Glossary entry

German term or phrase:

Ansprache

English translation:

introductory phase

Added to glossary by Robin Salmon (X)
Dec 9, 2010 09:44
13 yrs ago
8 viewers *
German term

Ansprache

German to English Bus/Financial Business/Commerce (general) employment consultancy
Der aufgrund der überschaubaren Zielgruppe kurzen Identifikations- und Ansprachephase folgte eine schnelle persönliche Kontaktaufnahme mit den interessierten Kandidaten, da auch der zeitliche Aspekt eine wichtige Rolle spielt. Auch hierauf ist der Mandant einzustellen, damit verhindert wird, dass nach ** Ansprache ** und wertvolle Zeit vor einer Vertragsverhandlung verloren geht.

I have been translating it as "approach" but I am becoming increasingly diffident about the accuracy of that translation. Any improvements, please?

Discussion

transcreator Dec 9, 2010:
agree word(s) missing...
British Diana Dec 9, 2010:
second mention The last sentence of the question is a bit puzzling. Could there be a word missing? If not, I don't see what the word Ansprache means here.
Robin Salmon (X) (asker) Dec 9, 2010:
@ Jonathan. Yes, that is better. I don't like "approach" because the candidates have responded to a newspaper advertisement; they have not been headhunted.
Ellen Kraus Dec 9, 2010:
I too, would plead for "short identification and first contact-establishing phase"
BrigitteHilgner Dec 9, 2010:
With Jonathan I think it relates to the first brief discussion (interested or not/ can we arrange a meeting, etc.)
Jonathan MacKerron Dec 9, 2010:
initial contact in this context perhaps?

Proposed translations

1 day 3 hrs
Selected

Introductory/Sounding out phase

From the context and other business documents I have read about winning new clients in German, I would say this is the point of first contact between business and client.
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4 KudoZ points awarded for this answer. Comment: "Thanks, Bryn - I put "introductory phase"."
30 mins

first contact-establishing phase

just an idea
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1 hr

Response

kurzen Identifikations- und Ansprachephase

a short identification and response phase

a standard ID and response for verification purposes!!
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3 hrs

sounding out

Ansprachephase: sounding out stage/phase
http://www.thefreedictionary.com/sound out
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5 hrs

(brief) familiarization

Ansprachephase (a brief) familiarization phase
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22 hrs

brief/first address

Addressing the target group.

e. g. Gettysburg Address by Presiden Abraham Lincoln
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